Program Marketing Specialist

Program Marketing Specialist

The company empowers utilities and their customers to create a clean, distributed energy future. We accomplish this through innovative software and program management solutions that harness millions of distributed energy resources, enabling utilities to support more renewables and rely less on fossil energy.

The Program Marketing Specialist will be responsible for partnering with our utility clients to execute digital and traditional marketing campaigns that drive end-user enrollment in our residential demand response programs. This is an outstanding opportunity to apply marketing and project management skills while contributing to an energy-focused enterprise software company.

Responsibilities

• Partner with our utility clients to drive end-user enrollment in demand response programs

• Build relationships with utility client counterparts and secure buy-in for key marketing initiatives

• Support net service revenue growth by positioning marketing services to clients based on program needs and objectives

• Present program marketing strategies, project plans and insights to utility clients

• Evangelize program marketing best practices that enable utilities to rapidly and efficiently grow enrollments

• Partner with the client success team to disseminate program marketing best practices

• Help ensure consistent marketing messaging across utility, OEM partner and the company-owned marketing experiences

• Develop knowledge base content and marketing case studies that clients can use to improve program marketing outcomes

• Create, edit, and maintain marketing materials on behalf of utility clients across various platforms, including websites, social media, and email

• Other duties as assigned

Skills/Qualifications

• 3-4 years of B2C acquisition marketing experience

• Excellent communication skills, storytelling skills and ability to distill complex concepts into key takeaways for clients

• General knowledge of marketing tactics, including SEO, email marketing, CRO, and social media

• Highly organized, with an ability to manage multiple projects, deadlines and budgets

• Data-driven mindset with an affinity for Excel and Google Analytics

• Informed opinions on marketing copy, design and UX best practices

• Experience with data visualization tools

• Energy industry knowledge is a plus, or a track record of rapidly acquiring domain knowledge in a similarly complex vertical

• Curiosity and enthusiasm about learning new things and building new relationships

Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

Why work for the company?

• Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other.

• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the team!

• Gain well rounded experience: the company offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.

• Work with the latest technologies: You'll gain exposure to a broad spectrum of IoT, SaaS and machine learning obstacles, including distributed fault-tolerance, device control optimization, and process modeling to support scalable interaction with disparate downstream APIs.

• Be part of something important: Help create the future of how energy is produced and consumed. Make a positive impact on our climate.

About the company

The company empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.

To learn more, visit the company.

Company Benefits

The company offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, secure bike rack, gym subsidy, paid parental leave, and an education assistance program.

The company is an Equal Opportunity Employer

EOE, Including Disability/Vets. Reasonable accommodations are available for individuals with disabilities throughout the application process. If you are a person with a disability needing assistance with the application process, please contact [link for members]

In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies

The company understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you.

The base salary range of this opportunity is listed below and is determined within a range based on factors including qualifications, location and experience.  This allows opportunity for growth and development within the role.  The base salary offered is part of a total compensation package.

Base Salary Range

$75,000 — $95,000 USD