Marketing Technology Program Manager

Marketing Technology Program Manager

Who we are

About the company

The company is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use the company to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

The Marketing Operations team is responsible for the systems, processes, and data infrastructure that power the company's global marketing engine. We partner closely with Growth Product, Growth Marketing, Regional Demand and Field Marketing, Lifecycle Marketing, Sales Development, and Marketing Technology teams to ensure campaigns are executed with precision with as much automation as possible, prospect and performance data are accurate and actionable, and our marketing technology stack operates at scale.

We are systems thinkers and operational leaders focused on improving the workflows, tooling, data quality, and processes that enable marketing and sales teams to move faster and more effectively. Our work spans campaign operations, marketing automation, prospect data management, lead management, pre-and post event operations, cross-functional program delivery, and more.

What you'll do

We are looking for a Marketing Technology Program Manager. This role sits at the intersection of technology, data, and program management, and it requires someone who can move fluidly between strategic planning and hands-on execution.

Drive technology programs that power the company's marketing engine. Lead cross-functional programs with product, engineering, and marketing stakeholders. Drive improvements and innovation through AI, process automation, and 1st and 3rd party tools. Deliver the systems that enable marketing teams to move faster, continuously improve performance, and remove bottlenecks.

Responsibilities

• Act as the program manager for 1-2 initiatives at a time. Examples include the following.

• Digital channel effectiveness: Improve digital campaign performance through personalization, content optimization, audience optimization. Include recommendation system interlock.

• Measurement: Give every campaign a consistent identity; connect marketing activity, spend, engagement, leads, and downstream outcomes.

• Account-Based Marketing (ABM): Identify target accounts, coordinate account-based campaigns, personalize account experiences, capture engagement, measure account penetration.

• Online Event Production & Community: Digital event promotion, registration, online attendance, content delivery, community engagement, and follow-up/measurement.

• Program management responsibilities include

• Own end-to-end program delivery for initiatives; maintain program communications, track milestones, lead cross-functional workstreams, and provide regular updates on roadmap progress

• Lead programs to address recurring marketing process and technology challenges; define objectives, success metrics, and build repeatable processes that scale

• Partner with product and engineering teams to scope business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling

• Lead requirements, selection, contracting, implementation, and adoption of third party software; drive new custom features in the company’s implementation of third party software

• Coordinate review cycles, pilots, and feedback collection during program execution; summarize required changes, identify launch-blocking issues, and escalate risks as needed

• Drive ongoing operations improvements through process innovation, automation, and the adoption of AI-powered tools to increase productivity and transform workflows

• Maintain scalable documentation and support coordination with offshore production teams and cross-functional partners across time zones

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 6+ years of experience in B2B marketing operations/technology or a related program management role in a high-growth technology environment

• 3+ years of experience working day-to-day on some or all of the following: marketing automation platforms, CRM platforms, audience targeting and personalization, marketing campaign measurement, account based marketing, and online events (webinars)

• 3+ years of experience in end-to-end program management of cross-functional marketing, sales, and engineering initiatives

• Experience building AI agents, including examples of agents you have deployed and examples of ways you are using AI on a daily basis beyond chat

• 3+ years of experience doing your own analysis using queries, dashboards, and AI and partnering with analysts and data scientists for more complex analytics needs

• 3+ years of experience defining your own scope and goals and collaborating with a distributed, global team to deliver on them

• Excellent written and verbal communication skills, including the ability to convey complex operational concepts to diverse stakeholders across marketing, sales, and engineering

Preferred qualifications

•

• Experience managing prospect or marketing database programs, including data enrichment, hygiene, and growth using first-party and third-party data sources

• 3+ years of experience with marketing technology systems and platforms, including Marketo, customer data platforms, marketing channel and campaign measurement and attribution, account based marketing platforms, and online event platforms

• Experience selecting and managing third-party software in a B2B marketing context

• Experience implementing AI tools to improve marketing operations workflows and productivity

• Experience working with global teams on a day-to-day basis

• Knowledge of data privacy and compliance frameworks

• Experience in the financial services, payments, or B2B software industries