Producer, Influencer Marketing

About the company

The company - part of the Brandtech Group (formerly You & Mr. Jones) -  is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

The company is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

About the Production Team

The company’s Production team is the strategic production arm of our client services practice, responsible for leading influencer marketing projects from kick off to completion with creativity, ingenuity, and exceptional project management skills. The team charter is flawless execution and exceptional client service and we pride ourselves on guiding our clients and influencers through each step of a project with strategic solutions along the way.

Responsibilities

The company’s Producers are responsible for leading influencer marketing projects from kick-off through to wrap, including production planning, briefing, content, and reporting. This role reports directly to the Director of Production, and will work closely with a cross-functional team to deliver programs that vary in scale and scope.

The Producer role is responsible for three crucial areas of campaigns: Project Management, Influencer Casting & Management, and Client Services.

Project Management

• Independently or with co-Producers, lead program execution of multi-phase projects across a variety of client types and verticals

• Develop and manage to program timelines and budgets, ensuring programs are delivered on time and on budget and with key KPIs met

• Ensure cross-functional collaboration and contributions to projects happen successfully throughout the production phase

• Prepare key production deliverables, including campaign briefs, activation strategies, production schedules, influencer lists, and weekly reports

• Together with the company’s Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion

• Proactively inform Production leadership of project status, optimization insights and potential partnership learnings

• On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots

• Excel at adopting and utilizing key tech and SaaS platforms

Influencer Casting & Management

• Responsible for successful casting of influencers for campaigns, whether via briefs to the company’s casting partner or by utilizing our casting CRM tool directly

• Leverage the company’s process, tools, and historical performance to provide strategic and relevant talent recommendations

• Lead research, recruitment, and presentation of influencer talent for active campaigns, providing strong rationale for potential candidates

• Conduct outreach to our influencer Community, new potential partners, and their respective agents, to gauge interest in the company campaigns. Track availability, rates, and other key details related to the project to assess influencer alignment/fit

• Work cross-functionally to manage scaled seeding (gifting) programs from start to finish, including influencer recruitment, community development and management, product fulfillment, and content tracking

• Create surveys for additional information and opt-ins

Client Services

• Serve as a client point of contact during the production phase of projects

• Bring Production POV to internal and client-facing meetings, including being prepared with key project information, documenting the meeting for internal and external stakeholders

• Respond quickly to any client inquiries or requests and work with internal team members to gather information, input, or review

• Communicate effectively and efficiently with clients across a variety of mediums, including email, phone, in-person and slides (Keynote/Google Slides)

• Prepare and organize regular campaign updates for clients

• Partner with Client Partnerships (the company’s revenue team) during key client journey moments to ensure a seamless client services experience

• Coordinate involvement and contributions from a variety of cross-functional contributors, ensuring their work is delivered on time and on brief

• With the support of Production leadership, troubleshoot production challenges and deliver thoughtful solutions that meet client or project needs

Requirements

• Minimum 4 years client-facing influencer marketing production experience

• Proven client services skills, including verbal, written and presentation communication abilities

• An ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content

• Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at once

• Ability to work across 5+ strategic client projects at a time

• A positive, enthusiastic approach to work and collaboration

• An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge

• Adaptability and a desire to work in an industry and landscape that’s constantly evolving

• Strong attention to detail and excellent follow-through

• Great communication skills—both internally and externally

Key Performance Indicators (KPIs)

• Programs managed meet goals for quality, quantity, and adherence to project requirements

• Develops and maintains strong relationships with clients

• Successfully navigates complex programs and deliverables

• Exhibits a proactive, collaborative approach to any project challenges or delays

• Quickly learns and retains information, especially regarding key project processes

• Keeps leadership and cross-functional stakeholders informed and up-to-date on program progress and challenges

• Stays organized and work is consistently accurate and error-free

• Projects a friendly, confident, and professional demeanor both within the organization and to clients and influencers

Benefits & Team Member Experience

• Remote-First

• Medical, Dental, Vision and Supplemental Insurances

• 401k Matching

• Generous holiday & time off

• Monthly Work From Home Stipend

• Step Up Recognition Program

• the company Employee Resource Groups (ERGs)

• Virtual & In-Person Events

Pay

The pay range for this position is $78,000 to $85,000. The company takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.