Influencer Marketing Manager

About the company

At the company, we create larger-than-life moments that bring families, friends, and fans together. From chart-topping games to trend-setting collectibles, we're a global, family-owned company powered by Dutch ingenuity, entrepreneurial spirit, and a belief that play should never be small.

Headquartered in the Netherlands with teams across North America and around the world, the company is home to beloved brands that spark laughter, fuel imagination, and create cultural moments. We move fast, think boldly, and aren't afraid to take big swings. If you're looking for a place where great ideas can become the next big thing, welcome to the company.

Build Big Relationships. Create Bigger Influence.

The company is looking for an Influencer Marketing Manager to lead creator partnerships across our entire portfolio of toys, games, collectibles, and entertainment brands.

This role will own relationships with top-tier creators, talent managers, agencies, and influencer platforms while developing scalable influencer programs that drive awareness, engagement, and conversion.

No toy experience is required. Relationship-building expertise is.

What You Will Do

Creator Partnership Strategy

• Develop and execute influencer marketing programs across the company’s North American portfolio.
• Identify, recruit, negotiate, and manage relationships with creators ranging from emerging voices to marquee talent.
• Build long-term ambassador and partnership programs that extend beyond one-off campaigns.
• Collaborate with Brand, PR, Retail, and Social teams to integrate influencer programs into broader marketing initiatives.

Talent & Agency Relations

• Serve as the primary point of contact for talent agents, managers, and creator representation firms.
• Maintain and expand a robust network of creator, agency, and platform partners.
• Negotiate contracts, deliverables, usage rights, exclusivity terms, and campaign pricing.
• Evaluate and onboard strategic influencer marketing vendors and scaling partners.

Campaign Management

• Manage end-to-end campaign execution across multiple brands.
• Oversee briefing, content approvals, timelines, reporting, and legal compliance.
• Ensure campaigns are delivered on time, on budget, and to performance expectations.

Performance & Reporting

• Develop monthly influencer performance dashboards for executive leadership.
• Track KPIs including Reach, Impressions, Engagement, Video Views, Earned Media Value, Clicks, Conversions, and ROI.
• Deliver actionable insights and optimization recommendations.
• Benchmark performance across brands, partners, and creator tier

Requirements

What You Will Bring

Experience

• 5+ years of influencer marketing, talent partnerships, creator economy, social media, or entertainment marketing experience.
• Demonstrated experience negotiating creator agreements and campaign partnerships.
• Existing relationships with talent agencies, creator managers, influencer networks, and platform representatives.
• Experience managing six- and seven-figure influencer budgets preferred.

Skills

• Outstanding relationship-building and negotiation abilities.
• Deep understanding of influencer marketing metrics and measurement.
• Strong project management and organizational skills.
• Experience building executive-level reports and dashboards.
• Ability to navigate multiple brands and priorities simultaneously.
• Comfortable working in a fast-paced, entrepreneurial environment.

Preferred Backgrounds

• Influencer Agencies
• Talent Management Firms
• Creator Economy Platforms
• Entertainment Marketing
• Consumer Brands
• Social Media Agencies

(Toy industry experience is not required.)

Why You Will Love It Here

• Influence some of the most recognizable and fastest-growing brands in toys and games.
• Build relationships with the creators shaping culture.
• Work directly with senior leadership and have significant visibility across the organization.
• Join a company that believes the best ideas can come from anywhere, and that bigger thinking creates bigger results.

At the company, we do not do small. We dream big, move fast, play hard, and create products that bring joy to millions of people around the world. If that sounds like your kind of playground, let’s talk.

Benefits

• 401(k) with company matching

• Health, dental, and vision insurance to keep you covered

• Life insurance

• Flexible spending and health savings accounts to manage your healthcare costs

• Paid time off to recharge when you need it

• Join a fun, dynamic and creative industry—working with toys and games brings its own rewards