Digital Marketing Manager

Position : Senior Marketing Strategist / Digital Marketing Manager

Salary : PHP 100,000 - 120,000 per month

Working Hours & Conditions: Observing Australian Business Hours

Holidays : Observing Australian holidays

ROLE OVERVIEW

A rapidly expanding Australian manufacturer of premium hybrid off-road caravans is seeking a strategic, self-directed Senior Marketing Strategist to take full ownership of its marketing engine. As the business transitions away from an external agency model, this role bridges high-level commercial growth strategy with hands-on, multi-channel execution. You will drive organic visibility, run performance ad campaigns, optimize CRM automation, and deliver consistent, high-converting sales leads for high-ticket outdoor adventure vehicles. If you thrive on autonomy, commercial accountability, and taking a brand’s digital and physical presence to the next level without micromanagement, this is your launchpad.

RESPONSIBILITIES

• Search Engine Optimization & Organic Growth

• Audit and execute comprehensive technical, on-page, and off-page SEO strategies to secure dominant Google rankings for competitive niche and industry terms.

• Conduct ongoing competitor intelligence, keyword discovery, and content optimization to capture high-intent organic traffic.

• Optimize architecture, metadata, and landing pages to lift conversion rates across all organic entry points.
• Paid Performance & Demand Generation

• Manage and scale paid acquisition across Google Ads, Meta (Facebook & Instagram), and re-targeting channels with end-to-end budget accountability.

• A/B test ad creative, copy angles, and audience segments to decrease Cost Per Acquisition (CPA) while boosting lead quality for high-ticket inquiries.

• Track and report on ROAS, lead-to-opportunity velocity, and cost-per-qualified-lead (CPQL).
• Website Architecture, UX & Technical Oversight

• Lead pre-launch technical QA and content auditing for the upcoming website release, ensuring optimal UX, mobile responsiveness, and conversion architecture.

• Oversee day-to-day web updates, landing page builds, speed optimization, and basic CMS management.

• Audit and streamline hosting, domain configuration, and DNS settings to successfully transition web management capabilities in-house.
• CRM, Automation & Lead Nurturing

• Implement and optimize automated lead workflows, qualification triggers, and multi-touch nurture sequences within Odoo CRM.

• Bridge the gap between marketing inquiries and sales follow-up to minimize lead leakage and improve pipeline conversion rates.

• Ensure reliable data hygiene, pipeline tracking, and customer journey attribution.
• Campaign Strategy & Creative Production

• Design and deploy seasonal promotional roadmaps, consumer campaign calendars, and multi-channel launch strategies.

• Produce compelling cross-platform copy and creative assets for social channels, email marketing campaigns, and digital ad funnels.

• Formulate proactive promotional pushes targeting major trade events, peak retail periods, and seasonal outdoor surges.
• Print Production & Event Collateral

• Coordinate and quality-check end-to-end design and print production for major trade expos and retail promotions (e.g., branded gazebos, flags, pull-up banners, brochures, and vehicle spec sheets).

• Maintain brand consistency, typography standards, and color profiles across all digital and large-format physical touchpoints.

• Liaise directly with print vendors and external merchandise suppliers to guarantee on-time delivery and strict production quality.
• Analytics, Attribution & Commercial Reporting

• Establish executive dashboards monitoring traffic acquisition, ranking movements, pipeline volume, and bottom-line marketing ROI.

• Deliver weekly and monthly commercial performance reports with actionable, revenue-focused optimizations.

Requirements

• 5+ years of demonstrable digital marketing experience, with a background operating in a Senior Strategist, Growth Marketer, or Digital Marketing Manager capacity.

• Demonstrated track record of independently managing five-figure ad budgets across Google Ads and Meta Ads Manager with verified ROI/ROAS impact.

• Demonstrated technical and content SEO competence, evidenced by measurable gains in top-3 Google rankings for high-intent keywords.

• Hands-on CMS and web management experience, including landing page optimization, UX reviews, and basic technical maintenance.

• Strong experience with CRM architecture and automated email funnels, preferably with end-to-end lead attribution setups.

• Native-level professional English fluency (written and verbal), with persuasive copywriting and copyediting abilities.

• Demonstrated capability to operate autonomously during Australian business hours, setting priorities and delivering outcomes with minimal oversight.

DESIRED (NOT REQUIRED)

• Direct experience marketing to the Australian consumer landscape, particularly within automotive, off-road touring, caravan/camping, or high-value lifestyle manufacturing sectors.

• Practical administrative experience with Odoo CRM or comparable ERP/CRM platforms.

• Working understanding of DNS, domain routing, cPanel/server hosting, and website migration processes.

• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or advanced Canva skills for producing print-ready, bleed-compliant vector artwork.

• Prior experience successfully insourcing marketing operations from an external agency to an agile in-house setup.