Digital Marketing Specialist

Position : Digital Marketing Specialist

Salary : Up to $2,400 NZD per month

Working Hours & Conditions : Part-Time/Full time, aligned with New Zealand business hours

Work Arrangement : Remote

ABOUT THE COMPANY

An innovative B2B SaaS platform serving the Allied Health clinic sector. By integrating directly with leading Patient Management Systems, their software provides branded, web-based patient intake forms and dedicated check-in kiosk solutions that streamline clinical operations and enhance the patient journey. Backed by an established strategic roadmap and marketing leadership, the organization is scaling its multi-channel footprint and market reach.

ROLE OVERVIEW

Working directly alongside the Marketing Growth Lead, the Marketing Specialist acts as the core tactical execution engine for the brand. This role bridges high-level strategy and day-to-day operations by managing content output, web pages, email nurture sequences, and multi-channel campaigns. It is designed for an autonomous, execution-focused professional who excels at turning strategic roadmaps into measurable pipeline momentum in a fully remote setup.

RESPONSIBILITIES

• Content Production: Write, edit, and publish blog posts, resources, and case studies that speak to Allied Health clinic owners and practice managers. Manage the content calendar and maintain a consistent publishing cadence.

• Website & Landing Pages: Build and update pages in Webflow — including landing pages, feature pages, and conversion-focused content — to support campaigns and improve the buyer journey.

• Email Marketing: Set up and execute email campaigns including nurture sequences, onboarding flows, and re-engagement campaigns using our email marketing platform.

• Campaign Execution: Deploy and monitor marketing campaigns across B2B channels, including paid acquisition when required.

• Social Media: Maintain a consistent, high-quality presence across relevant social platforms. Plan, create, and schedule posts that build awareness and drive traffic.

• Review & Reputation Campaigns: Drive customer review campaigns to build social proof on relevant platforms.

• Performance Tracking: Monitor campaign and channel performance, pull basic reporting, and flag what's working and what isn't. You don't need to be a data analyst, but you should be comfortable reading dashboards and reporting on key metrics.

• Momentum Building: Proactively identifying the next steps needed to keep our growth roadmap on track.

Requirements

What We're Looking For

• Execution Focus: You love the "doing" part of marketing and take pride in seeing a plan come to life.

• Eye for design: Good instincts for layout, imagery, and visual consistency. You can create professional-looking assets without needing a designer for every task.

• Self-Starters: You are proactive and comfortable working independently within a defined strategy.

• Reliability: You are a consistent "engine" who can be counted on to deliver high-quality work.

• Comfortable with marketing tools like Slack, Webflow, G2, Gartner, Plausible Analytics, Google ecosystem

• B2B Experience: Ideally some marketing experience in the B2B SaaS landscape.

Highly Desirable

• Direct background or familiarity with the Allied Health, healthcare, or clinic management software industry.

• Tech-forward mindset with an appetite for adopting modern AI tools to augment workflows, accelerate output, and maintain high operational leverage.

• Prior experience managing multi-channel paid acquisition campaigns.