Brand & Content Marketing Manager

Aspire Software’s Hospitality Vertical , home to the trusted roommaster brand, is seeking a creative and strategic Brand & Content Marketing Manager to drive brand growth, storytelling, and marketing impact across all channels.

You’ll report to the Director of Marketing and play a key role in shaping how our hospitality brands communicate globally. Leading a network of writers, freelancers, and creative partners, you’ll develop and execute content and campaign strategies that bring our hospitality technology to life for hoteliers worldwide .

This role is ideal for a fast learner who thrives in a dynamic environment—someone willing to wear multiple hats, roll up their sleeves, and take ownership from strategy to execution. You’ll combine creativity with data, leveraging HubSpot, AI tools , and emerging marketing technologies to drive awareness, engagement, and measurable results.

What You’ll Do

Strategy & Planning

• Develop and execute the brand and content strategy to support Aspire’s hospitality GTM objectives.

• Align content and brand campaigns with product launches, lead generation initiatives, and customer engagement goals.

• Collaborate across marketing to ensure content supports all campaigns and GTM motions.

Brand & Content Creation

• Manage the creation, review, and publishing of all content types — including ebooks, lead magnets, blogs, PR articles, email campaigns, case studies, website copy, and social media posts.

• Work with freelancers, agencies, and internal teams to ensure brand tone and product accuracy in every asset.

• Maintain cohesive brand messaging and visual standards across all channels.

Campaign Management

• Plan and execute brand-driven campaigns — including product GTMs, webinars, customer storytelling, and partnership initiatives.

• Coordinate campaign assets, ensure on-time execution, and oversee distribution through HubSpot and other channels.

• Champion innovation and experimentation in campaign execution, exploring AI-generated content, automation, and emerging formats.

Reporting & Optimization

• Measure and analyze campaign performance using HubSpot Marketing Hub, Google Analytics, and other reporting tools (such as Looker Studio or Power BI).

• Present post-campaign insights with actionable recommendations to improve engagement and ROI.

• Track and optimize content performance metrics to guide future strategy.

Requirements

• A strategic B2B marketer with 5–8 years of experience in SaaS marketing

• Hotel technology background or experience is an added advantage.

• Experienced in content strategy, brand management, and campaign execution.

• Hands-on with HubSpot Marketing Hub

• Familiar with Google Analytics, Surfer SEO, Ahrefs, and Webflow (content publishing).

• Strong in leadership and communication, capable of managing freelancers, agencies, and multiple stakeholders with clarity and confidence.

• Knowledge of Zapier for automation and Salesforce CRM / Account Engagement (Pardot) is a plus.

• A fast learner who adapts quickly, embraces new tools, and executes with ownership.

• Organized, proactive, and results-oriented.