VP Sales, Europe

VP SALES EUROPE

Based out of the UK.

ABOUT the company

The company is building the foundational data layer for the point of care, using real-time, multimodal AI to generate a digital twin of the patient and care environment. Our product alleviates administrative inefficiencies and observational tasks that overburden healthcare professionals, enabling them to provide better patient care.

Through a combination of in-room hardware, AI, and desktop and mobile applications, the company helps create a seamless healthcare experience for both patients and providers. Our solution provides unprecedented access to real-time data insights, creating a digital twin of resident states and care delivery that empowers healthcare providers with actionable intelligence for optimal decision-making.

With strong demand and clear product-market fit, the company is focused on scaling its presence across Europe. We operate through a Country Director model across three established territories - the Nordics (Copenhagen), UK&I (London), and the DACH region (Zurich) - selling into both public hospital systems and care home operators. This is a rare opportunity to lead an established multi-country commercial organisation, bring consistency and governance across territories, and open the company’s next European markets.

KEY RESPONSIBILITIES

• Lead, coach, and develop the company’s European sales organisation in the Nordics, UK&I, and DACH, holding each territory accountable to its new business targets.

• Own and optimise the company’s European commercial operating cadence across pipeline generation, tender and bid qualification, deal progression, forecasting, CRM governance, performance management, and team accountability - creating a consistent governance structure across territories while respecting local market differences.

• Act as a hands-on deal leader on Europe's largest opportunities, across both public tenders and complex private enterprise deals - joining critical customer meetings, site visits, and executive presentations to bring deals over the line.

• Optimise go-to-market in each territory: segmentation, coverage model, territory design, resourcing, and partner strategy across public hospital systems and private and public care home operators.

• Evaluate and open new core European markets, such as the Benelux region - building the market-entry case, the operating model, and the initial commercial footprint.

• Recruit, onboard, and develop commercial leadership and talent as Europe scales, while raising the effectiveness of the existing teams.

• Represent the company at major European industry conferences, national associations, while helping refine go-to-market strategy, messaging, pricing, and commercial execution across the region.

WHAT WE’RE LOOKING FOR

• Significant experience selling and leading teams that sell large and complex contracts won through public sector tenders and RFPs - a genuine command of the public procurement motion is essential for this role.

• Equivalent enterprise experience closing large, complex contracts with private organisations, as both motions exist across the company’s European territories.

• A demonstrated track record as a highly successful individual contributor, consistently exceeding significant new business quotas and closing complex, high six-figure ACV opportunities across long sales cycles.

• Proven sales leadership experience managing, coaching, and developing sales leaders and net-new business teams carrying significant new business quotas, ideally across multiple European countries or territories.

• The ability to operate as a true player-coach: strategic enough to optimise the sales organisation and operating model, but hands-on enough to actively influence and close critical deals.

• Deep experience managing long, multi-stakeholder sales cycles involving executive buyers, procurement, legal, and ownership groups.

• A rigorous, data-driven approach to pipeline management, forecasting, CRM accuracy, qualification, performance management, and sales governance.

• Experience building or scaling sales teams, segmentation models, territories, processes, methodologies, and repeatable go-to-market motions, including entering new markets.

• Exposure to healthcare, hospital systems or senior living is a strong bonus, but not a requirement.

• 12+ years in enterprise sales, with at least 5 of those spent leading sales teams.

• Bachelor’s degree or equivalent experience, with a willingness to travel regularly across Europe.

WHAT WE OFFER

• Competitive salary and participation in our warrant program.

• Work with state-of-the-art technology in a pioneering field.

• A high-impact leadership position with significant influence over the company’s European go-to-market strategy, territory structure, and commercial execution.

• A vibrant, learning-focused work environment