Territory Sales Manager (Germany)

WHO WE ARE

X-LAB is the in-house performance bicycle line by the company, which has quietly become the world’s largest and most vertically integrated bicycle manufacturer and the largest maker of carbon fiber frames, supplying many of the top brands in cycling and mobility.

Today, the company is quiet no more. The company launched X-LAB in April 2026 as the global consumer brand to take the industry by storm. Three decades of experience building exceptional bicycles have culminated into a unique line of road, gravel, electric, city, hybrid, and soon mountain bikes that riders and shops can’t stop talking about.

X-LAB is the new inflection point for the category. We launched in April 2026 with a full lineup across road, gravel, city, fitness, e-bike, and soon mountain categories, with validation from the highest and most demanding levels of the sport through the the company Astana Team and a rapidly growing network of dealers.

Our ambition is not simply to sell more bikes. It is to make great bikes more integrated, more accessible, and better supported through the independent shops and communities that grow cycling and bring in new riders. That is what makes this moment exciting. Joining X-LAB means helping to shape a company with unmatched production scale, real engineering R&D depth, and the confidence to earn trust… one rider, one dealer, one product, and one market at a time.

Are you ready to ride ahead of the pack?

Learn more at [link for members]

See an insider’s look of our factory: Youtube Video [link for members]

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The company is seeking an in-house, full-time Territory Sales Manager to join us on this ground-floor opportunity to support the company’s international expansion. This is a hands-on, field-based, independent-contributor sales role focused on opening new dealer accounts and getting X-LAB bikes on shop floors across a defined territory. You’ll be out in-market most days, walking into stores, having real conversations with shop owners and managers, and building relationships face to face. This role is about laying the groundwork for the company internationally, and being the brand’s presence on the ground.

What You’ll Do

• Build X-LAB’s presence across your territory by regularly visiting independent bicycle dealers.

• Prospect for and open new dealer accounts through planned outreach, referrals, industry relationships, and in-person cold visits.

• Manage the sales process from the first conversation through account setup and initial order.

• Grow productive relationships with new and existing dealers.

Requirements

• 5+ years of relationship-based sales experience, preferably selling to small and midsize businesses

• Comfort and flexibility with traveling up to four days per week in the field, opening doors, and starting conversations in person

• Strong territory planning, organization, CRM, and follow-up skills

• Interest in cycling, sporting goods, specialty retail, or performance products preferred; bicycle-industry experience is a plus, but not required

• Communicate fluent in both English and local languages

Success Metrics

• Qualified new dealer accounts opened.

• Territory revenue and growth against agreed targets.

• Dealer activation, repeat ordering, and account development.

Our Compensation and Benefits

• Competitive salary

• Demo bike fleet and comprehensive travel allowances

• Paid time off policy

• Comprehensive medical, dental, and vision coverage

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Equal Opportunity

The company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.