Summer 2027: Marketing Intern

About the company

The company helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The the company Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, the company has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, the company serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit the company.com [link for members]

CREATE AN IMPACT BY SHAPING THE WORLD OF EDUCATION!

The company is seeking a creative and strategically minded Marketing Intern to join our team this summer and help us build compelling, data-driven marketing campaigns and brand experiences that connect the educators, school districts, and families who can benefit most from our innovative educational products with the solutions that will transform their K–12 learning experience. This paid, remote 10-week internship offers the chance to make a real impact on products used by millions of students and teachers.

If you're comfortable with strategic analysis, business research, and structured problem-solving, and you're genuinely curious about how strategy drives competitive advantage and long-term growth, this could be a perfect fit for you. The ideal candidates will love digging into complex information, bring a collaborative, ask-questions-first energy to your work, and feel excited to help shape strategy that moves the needle for K–12 learners.

Though remote, interns will join a 2-day in-person experience at the company HQ in Brooklyn, NY. Throughout the program, interns will engage with the company's culture via product demos, team-building activities, and engagement initiatives, plus grow through a virtual speaker series featuring the company executives, additional product demos, and dedicated mentorship.

While our summer intern roles are remote positions, interns must be authorized to work in the US, reside in the US for the internship's duration, and be available full-time for the entire program, June 7 – August 13, 2027.

Key responsibilities may include

• Support the development, execution, and optimization of integrated marketing campaigns across digital, email, social media, content, and event channels to drive brand awareness, lead generation, and customer engagement

• Help identify target audience insights, market trends, and competitive positioning opportunities to inform marketing strategy, messaging frameworks, and campaign planning

• Partner with cross-functional teams including Sales, Product, Customer Experience, and Creative to align marketing initiatives with go-to-market priorities, product launches, and organizational goals

• Assist with the creation and management of marketing content including blog posts, email campaigns, social media content, case studies, product one-pagers, landing pages, and event materials

• Contribute to marketing performance reporting, campaign analytics, A/B testing, and audience segmentation to support data-driven optimization of marketing programs and spend

• Track key marketing metrics including campaign performance, website traffic, lead generation, conversion rates, and audience engagement to help the team identify trends and refine strategies

• Participate in marketing team meetings, product demonstrations, and cross-functional planning sessions to build knowledge of the company's brand, competitive landscape, and go-to-market strategy

WHAT WE CAN OFFER YOU

• Direct exposure to marketing tools, platforms, and best practices used in EdTech

• Real-world marketing challenges that directly influence the company's brand presence, audience engagement, and revenue growth

• Contributions to meaningful marketing campaigns and brand-building initiatives in a mission-driven environment

• Mentorship from industry professionals at the forefront of marketing strategy and brand development in education technology

• Exposure to Content Marketing, Digital Marketing, Email Marketing, Social Media, Demand Generation, Product Marketing, and Marketing Analytics

• Hands-on training in a fast-paced, agile environment

• Opportunities to help shape the campaigns, content, and brand experiences that connect the company's mission with millions of K–12 educators, students, and families across the country

BASIC QUALIFICATIONS FOR THIS the company INTERNSHIP

• Education: Current enrollment in an undergraduate degree program, returning to school in Fall 2027

• Full-time availability to participate from June 7, 2027, through August 13, 2027

• Strong written and verbal communication skills

• Ability to synthesize information, identify themes, and communicate insights clearly

• Knowledge of and interest in the K–12 education technology field

PREFERRED QUALIFICATIONS FOR MARKETING INTERNS

• Working knowledge of marketing automation and email platforms such as HubSpot, Marketo, Pardot, or Mailchimp for campaign execution, audience segmentation, and performance reporting

• Exposure to digital marketing channels including SEO/SEM, paid media, social media advertising, content marketing, or affiliate marketing through coursework, personal projects, or prior experience

• Background in marketing, communications, public relations, content creation, or brand management through coursework, campus organizations, freelance work, or prior internships — a portfolio of writing or creative work is strongly preferred

• Interest in EdTech market dynamics, K–12 audience engagement, product marketing, demand generation, brand storytelling, or marketing analytics

• Excellent interpersonal and collaboration skills with the ability to manage multiple projects, meet deadlines, and work effectively across creative and analytical teams

• Comfort with social media management platforms such as Hootsuite or Sprout Social; grounding in design tools such as Canva or Adobe Creative Suite and analytics platforms such as Google Analytics is a plus

• Understanding of marketing funnel principles, buyer journey mapping, audience segmentation strategies, and brand voice development as applied to a mission-driven EdTech environment

The company is an Equal Opportunity Employer. The company makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

The company is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email [link for members]

If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

The company is an E-Verify participant.