Senior Product Marketing Manager

About the company

At the company, we’re unlocking transportation networks that move you. Our vision and mission is to enable smart, fast, safe communities that simply flow, as we drive the Intelligent Mobility Revolution. Backed by the world’s most advanced traffic AI, the company’s innovations in traffic signal planning and operations are making it possible for cities to improve the transportation experience for drivers, cyclists and pedestrians.

Our values drive us. They’re at the core of everything we do. If they align with yours, proceed through the GREEN light!

• All in to win: We're driven by a winning mindset, approaching every challenge with intensity, clarity, and speed.

• One the company: We succeed as one team, uniting diverse talents, building on trust, and putting our shared mission before ego.

• Be better every day: We're committed to continuous growth, staying curious, building mastery, and embracing challenges as learning opportunities.

• Make it happen: We are proactive and results-driven, taking ownership, acting with urgency, and focusing on solutions that deliver real impact.

• Earn the customer: We are deeply customer-centric, focused on earning our customers' partnership every day by delivering exceptional experiences that drive their success.

Position Summary

At the company, we are engineering the future of smart transportation, and we need a Senior Product Marketing Manager to help our core hardware and software solutions merge seamlessly into the fast lane of the market. You are the ultimate traffic controller for our product narrative, acting as the critical bridge between product development and our customers. Your mission is to ensure our solutions bypass the gridlock of competitor noise, solving real-world problems while driving explosive growth. If you are ready to steer our go-to-market strategies, map out clear customer journeys, and accelerate our commercial success without ever hitting a red light, it is time to shift into high gear!

Objectives and Responsibilities

• Strategic Co-Pilot: Act as the strategic right hand to Product Managers, actively shaping product and commercialization strategies by fiercely championing the voice of the customer.

• Value Articulation: Translate complex technical capabilities into simple, magnetic value stories, developing crystal-clear positioning, messaging, and overarching solution narratives.

• Market Intelligence: Lead deep market research, competitive intelligence gathering, and messaging validation to ensure the company stays miles ahead of industry trends.

• Customer Journey Architect: Partner closely with UI/UX teams to map the full customer lifecycle, taking total ownership of Ideal Customer Profiles (ICPs) and highly accurate buyer personas.

• Go-To-Market Execution: Collaborate flawlessly across sales, marketing, and enablement to design and execute high-impact GTM strategies, spectacular product launches, and annual sales plays.

• Strategic Decision-Making: Exercise sharp, independent judgment in pricing, naming, and segmentation, confidently overcoming complex commercial challenges and presenting proposals directly to executive leadership.

The Ideal Profile

• The Launch Orchestrator: You have a stellar track record of bringing complex products to market, seamlessly leading and aligning cross-functional teams to execute flawless, high-impact market launches.

• The Hardware & Software Hybrid: You possess the rare ability to market both physical devices and digital platforms, with proven experience navigating the unique complexities of B2B hardware and software portfolios.

• The Pricing & Positioning Strategist: You bring a strong background in strategic pricing and are an absolute master at messaging and positioning—perfectly translating complex technical capabilities into clear, highly differentiated narratives.

• The Market Detective: You possess deep expertise in competitive intelligence and market research, always knowing exactly what the competition is up to and how to strategically outmaneuver them.

• The Content Master: You boast a strong background in content development, writing magnetic copy and producing pitch-perfect sales materials, decks, and marketing collateral that clearly articulate a winning value story.

• The AI-Powered Marketer: You possess a strong acumen with modern AI tools (like Gemini) and marketing tech stacks, eagerly leveraging AI to accelerate research, content generation, and strategic execution.

• The Proactive Owner: You are a relentless self-starter who takes total ownership of projects from concept to completion, comfortably pulling in cross-company resources to drive initiatives over the finish line.

• The Domain Enthusiast: A strong grasp of IoT, Smart Cities, or experience marketing B2B technology to massive public sector and enterprise clients puts you at the absolute front of the pack!

Your Rewards & Well-being

We invest in our team with benefits designed for modern life and true work-life balance.

• Comprehensive Coverage: Your well-being is covered from day one with comprehensive health benefits, 24/7 virtual healthcare access, and dedicated wellness programs.

• Financial Future: Build for tomorrow with our RRSP/401K Matching Plan and share in the company's success through our Variable Incentive Plan.

• Time to Recharge: Truly unplug with our unique Mio-Days and flexible vacation policy.

• Work & Life Support: We support you with flexible work options, an internet subsidy, a remote work allowance, and enhanced leave for new parents.

Sound like your next adventure? Apply now and let's start building together!

This is for an open vacancy.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please indicate if you require accommodation on your application, and our team will work with you to meet your accessibility needs.

The company may use artificial intelligence (AI) to assist in the hiring process for tasks such as helping to identify qualified candidates, taking meeting notes, creating summaries, and streamlining administrative work. These tools are one of several factors considered in the hiring process and do not replace human judgement. We do not use AI to make any final hiring or interview decisions.

PLEASE BE AWARE OF FRAUD: Applicants interested in applying for roles at the company should apply directly via the details provided on our careers page. We communicate directly with applicants and will not request banking information, payment, or fees during any point of the recruitment process. We do not conduct interviews via text message. If you suspect that a third party is impersonating the company or requesting payment for recruitment on behalf of the company, please alert us via [link for members]

To all recruitment agencies: the company does not accept agency solicitation or resumes. Please do not forward resumes to our HR alias e-mail address, to any the company employee, or to other the company e-mail addresses. The company will not pay any fees related to unsolicited resumes.