Associate Product Marketing Manager – GRC

At the company, we are a team of innovators focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in a diverse, inclusive culture centered on great people practices, learning opportunities, and fun! Our culture blends entrepreneurial spirit with enterprise investment, giving you the chance to move quickly with some of the most complex, leading-edge technologies available.

For over 35 years, the experts at the company have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries.

As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes the company a truly exceptional place to work!

This role is based in CAN and operates as a key member of a globally distributed marketing team, collaborating closely with colleagues across the US, UK, and EMEA to deliver consistent, high-performing digital programs at scale.

Job Overview

The Associate Product Marketing Manager, GRC will support the go-to-market strategy and execution for select products in the company's GRC portfolio. This role will focus on positioning and messaging, competitive intelligence, product launches, and sales enablement, working closely with Product Marketing, Product Management, Sales, Demand Generation, and Customer Marketing. We're looking for a hands-on marketer who can own defined projects, turn complex product and market information into clear, customer-facing messaging, and collaborate effectively across teams. The ideal candidate is curious, proactive, organized, and comfortable using data and AI tools to make marketing work more efficient.

Essential Duties & Responsibilities

Launch & GTM Execution

• Support go-to-market activities for new products, capabilities, and feature releases.

• Translate product updates into launch messaging, sales materials, presentations, and other customer-facing assets.

• Coordinate with Product Management, Demand Generation, Customer Marketing, and Sales to support launch execution.

• Support cross-sell and upsell initiatives by developing messaging and materials that help customers understand the value of additional products and capabilities.

• Help ensure product positioning is consistently represented across relevant marketing and sales channels.

Sales Enablement

• Develop and maintain sales enablement materials including buyer's guides, competitive guides, presentations, FAQs, objection-handling resources, and product messaging.

• Manage the internal sales enablement tool and sales asset repository and act as primary administrator

• Support sales training and internal communications around new products, releases, positioning, and competitive insights.

• Provide timely support for sales requests related to product messaging, competitive information, and deal-specific needs.

AI-Enabled Workflows

• Use AI tools to streamline research, competitive monitoring, content development, and other repetitive marketing workflows.

• Help test, improve, and maintain AI-assisted workflows while ensuring outputs remain accurate and aligned with business needs.

• Come up with new ways to use AI in the PMM lifecycle and build skills and agents to assist

Competitive Intelligence & Win/Loss

• Monitor competitors, market trends, customer needs, and developments across the GRC landscape.

• Support the development and ongoing maintenance of competitive battlecards and sales resources for assigned products.

• Support win/loss analysis by organizing feedback and identifying trends.

Requirements & Skills

• 2-3 years of relevant experience in product marketing, B2B technology, SaaS, risk, compliance, or a related field.

• Experience working cross-functionally with Product, Sales, Marketing, or Customer teams.

• Strong written and verbal communication skills, with the ability to simplify complex products and concepts for different audiences.

• Experience creating marketing and sales enablement materials for B2B audiences.

• Comfortable conducting market and competitive research and turning findings into practical insights and assets.

• Strong organizational skills and the ability to manage multiple projects and deadlines.

• Comfortable working with marketing or business metrics and using data to inform decisions.

• Hands-on experience using AI tools to improve research, content creation, analysis, or marketing workflows.

• Experience in GRC, risk, compliance, cybersecurity, legal technology, or enterprise SaaS is an asset.

• Bachelor’s degree in Marketing, Business, Communications, or a related field is an asset.

What Success Looks Like Within the first 6–12 months, you will

• Develop a strong understanding of the company's GRC portfolio, customers, personas, and competitive landscape.

• Become a reliable partner to Product Management and Sales on product messaging and go-to-market execution for assigned products.

• Deliver high-quality positioning, launch, competitive, and sales enablement materials with increasing independence.

• Contribute meaningful competitive and win/loss insights that improve messaging and sales effectiveness.

• Identify opportunities to use AI and automation to make Product Marketing workflows more efficient.

• Build strong relationships across Marketing, Product, Sales, and Customer teams.

This role can be performed 100% remote anywhere in Canada. Given the need for team collaboration and meeting overlap, candidates who can align with Eastern Time Zone business hours are strongly preferred . Anticipated Pay Range: $60,000 - $70,000 annually CAD.

The company is an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. The company will work with applicants requesting accommodation at any stage of the hiring process. Please email [link for members] to request an accommodation.