Senior Lifecycle Marketing Manager

ABOUT the company

The company is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.

Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. The company tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.

We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.

ABOUT THE ROLE

We’re looking for a Senior Lifecycle Marketing Manager to help build and scale the programs that turn eligible members into engaged, active the company members. Reporting to the Head of Member Activation & Lifecycle Growth, you’ll play a key role in developing lifecycle strategy while owning the day-to-day execution and optimization of member communications across email, SMS, direct mail, landing pages, employer channels, and more.

You’ll work across the entire member journey, from initial awareness and enrollment through activation, treatment, ongoing engagement and retention, identifying the right message, channel, and moment to help members take the next step.

This is a hands-on individual contributor role with meaningful ownership across both lifecycle strategy and execution. You’ll help shape how the company engages members throughout their journey, translating insights and business priorities into thoughtful, multi-channel programs that drive action. You’ll own programs from strategy through launch and optimization, bringing together strong lifecycle strategies, operational excellence, experimentation, and a deep understanding of the member experience.

You’ll work closely with Client Success, Member Services, Clinical, Product, Data, Sales, and other teams to create a member experience that is clear, supportive, personalized, and measurable.

WHAT YOU’LL DO

• Build and optimize lifecycle journeys: Help design and continuously improve member journeys across awareness, enrollment, activation, treatment, and ongoing engagement. Define audiences, triggers, messaging, channel strategy, and success metrics for each stage.

• Own multi-channel campaign execution: Build, launch, and optimize integrated campaigns across email, SMS, direct mail, landing pages, and employer-owned channels, including HR communications, benefits portals, open enrollment materials, and more.

• Translate strategy into compelling member communications: Develop campaign briefs, messaging frameworks, and creative direction that turn complex healthcare information into communications that are simple, relevant, empathetic, and action-oriented. Write and edit member-facing copy directly when needed.

• Lead lifecycle marketing for client launches: Partner with Client Success and Implementation to develop and execute member communication strategies for new client launches, including timelines, audience strategy, client-specific messaging, employer toolkits, approvals, deployment, and post-launch measurement.

• Own lifecycle marketing operations: Manage campaign builds, segmentation, personalization, journey orchestration, QA, deployment, and ongoing optimization within our lifecycle marketing platform. Build scalable processes, templates, documentation, and campaign calendars that enable the team to move quickly without sacrificing quality.

• Develop and optimize landing experiences: Lead the strategy, content, and optimization of member-facing landing pages, partnering with Design and Engineering where needed to improve conversion and create a seamless experience from communication to action.

• Build a culture of experimentation: Execute a testing roadmap across subject lines, messaging, creative, calls to action, timing, cadence, channel mix, personalization, and journey structure. Design thoughtful A/B and multivariate tests, analyze results, and translate findings into actionable recommendations.

• Measure what drives member action: Define and track KPIs across the member lifecycle, including enrollment, activation, engagement, conversion, and retention. Partner with data to build reporting that connects campaign and channel performance to member outcomes and helps us understand what is driving results across both digital and offline touchpoints.

• Continuously improve the member experience: Partner closely with Member Services, Clinical, and Client Success to understand member questions, barriers, and behaviors. Use those insights to improve messaging, journeys, and the overall experience across every member touchpoint.

• Ensure compliant, high-quality communications: Maintain rigorous standards for accuracy, QA, privacy, and consent. Ensure member communications align with HIPAA, TCPA, CAN-SPAM, and internal compliance requirements in partnership with Legal and Compliance.

• Be a trusted cross-functional partner: Serve as a lifecycle marketing partner across the organization, bringing a member-first perspective to launches, programs, and new initiatives while translating insights from campaign performance and member behavior into opportunities for improvement.

• Manage external partners: Coordinate with print and direct mail vendors, agencies, and technology partners to deliver high-quality work on time and within budget.

WHAT YOU BRING

• 5–7+ years of experience in lifecycle marketing, CRM, retention, growth, member engagement, or a related discipline, with significant hands-on experience building and executing campaigns.

• Deep hands-on experience with a lifecycle marketing platform such as Braze, Iterable, Customer.io [link for members] or a similar platform, including journey orchestration, segmentation, personalization, testing, and campaign deployment.

• Experience building integrated lifecycle programs across email and SMS, with experience in direct mail, landing pages, or other channels strongly preferred.

• Strong lifecycle marketing instincts. You understand how to move members from awareness to action through thoughtful segmentation, messaging, timing, personalization, and channel strategy.

• Excellent writing and editing skills, with the ability to translate complex or sensitive topics into communications that are clear, approachable, credible, and easy to act on.

• Strong analytical skills and experience using campaign performance, behavioral data, and experimentation to identify opportunities and improve conversion.

• Experience designing and evaluating A/B and multivariate tests, with the ability to distinguish meaningful insights from noise and translate findings into future strategy.

• Excellent project management and organizational skills, with the ability to manage multiple campaigns, client launches, stakeholders, and deadlines simultaneously.

• Exceptional attention to detail and a strong commitment to quality, particularly when working with member-facing healthcare communications.

• Working knowledge of HIPAA, TCPA, CAN-SPAM, consent requirements, and other considerations related to healthcare and consumer communications.

• Comfort operating in a fast-moving, evolving environment where processes are still being built and priorities can shift quickly.

• A highly collaborative working style and the ability to influence and partner effectively across teams and seniority levels.

NICE TO HAVE

• Experience in healthcare, digital health, specialty pharmacy, benefits, or another B2B2C environment where end users are reached through employers, health plans, or other partners.

• Experience developing employer-facing communication toolkits, benefits communications, or open enrollment campaigns that drive employee awareness and engagement.

• Experience marketing healthcare services where members may be navigating complex

At the company, we’re building an outlier company with real impact — and that takes focus, energy, and commitment. If that excites you, we’d love to hear from you.

The company is an equal opportunity employer and welcomes applicants from all backgrounds. We’re committed to building a team that reflects a diversity of perspectives, experiences, and identities.