Senior Lifecycle Marketing Manager

The company is hiring its first Senior Lifecycle Marketing Manager to own how we engage, activate, and grow our user base across the entire customer journey. Your mission is to turn Cloud signups, trial users, and prospects into pipeline and self-serve MRR through behavior-driven lifecycle programs across email and in-product channels. You'll design the nurture engine that powers both our PLG and sales-led motions.

This is a hands-on, individual contributor role. You will build from the ground up as the first lifecycle marketer at the company, try new marketing strategies, and work with a passionate community of the company users.

WHAT YOU WILL BE DOING

• Own the lifecycle marketing strategy end-to-end, from Cloud signup onboarding through activation, conversion and expansion, with accountability for trial-to-paid conversion, MQL volume, and influenced pipeline.

• Build behavior-triggered nurture programs that respond to product usage, content engagement, and intent signals, so the right message reaches the right user at the right stage.

• Design and optimize onboarding journeys for the company Cloud signups, partnering with Growth PMs and the product team to align email touchpoints with in-product experiences and drive activation.

• Run always-on nurture for the sales-led funnel, with segmented streams by persona, use case, and funnel stage that warm prospects for sales and accelerate open opportunities.

• Build and run a testing roadmap across subject lines, send cadence, content formats, and channel mix, using results to improve engagement and conversion.

• Report on lifecycle funnel metrics for PLG and SLG, analyze conversion at each stage, identify drop-off points, and implement improvements.

• Track industry trends, competitor activity, and emerging technologies to identify new lifecycle opportunities.

WHAT YOU BRING

• 6+ years owning lifecycle, email, or growth marketing programs (onboarding, activation, nurture, retention). Years can be combined across roles.

• At least 3 years at a database, data infrastructure, developer tooling, or API company, or another technical product sold to developers or data practitioners.

• Proven track record of building behavior-triggered lifecycle programs that measurably improved activation, conversion, and pipeline at a PLG company with a free trial, free tier, or self-serve signup.

• Analytical mindset, with the ability to interpret data, identify trends, run experiments, and make data-driven decisions.

• Excellent written and verbal communication skills, with demonstrated ability to create engaging content for developers and to work closely with engineers and product partners.

• Strong project management and organizational skills, with the ability to manage multiple programs simultaneously and meet deadlines.

• Preferred: experience at a company with an open-source product.

PERKS

• Flexible work environment - the company is a globally distributed company and remote-friendly. We currently operate in over 25 countries.

• Healthcare - Employer contributions towards your healthcare.

• Equity in the company - Every new team member who joins our company receives stock options.

• Time off - Flexible time off in the US, generous entitlement in other countries.

• A USD$500 Home office setup if you’re a remote employee.

• Global Gatherings – We believe in the power of in-person connection and offer opportunities to engage with colleagues at company-wide offsites.

CULTURE - WE ALL SHAPE IT

As part of a rapidly scaling start-up, you will be instrumental in shaping our culture.

Are you interested in finding out more about our culture? Learn more about our values here [link for members] Check out our blog posts [link for members] or follow us on LinkedIn [link for members] to find out more about what’s happening at the company.

EQUAL OPPORTUNITY & PRIVACY

The company provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type based on factors such as race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please see here [link for members] for our Privacy Statement.