Senior Creative Strategist (DTC / E-commerce)

Hire the company is seeking an experienced Senior Creative Strategist. This is a senior, hands-on strategic role that leads performance-driven creative campaigns across paid social channels. The ideal candidate combines strong creative vision, analytical thinking, and a deep understanding of what drives customer acquisition and e-commerce conversions. You will take ownership of the end-to-end creative production process, from research and concept development to briefing, art direction, testing, and performance optimisation.

Requirements

RESPONSIBILITIES

• Lead creative strategy for Meta and other paid social campaigns.

• Develop advertising concepts, hooks, scripts, and creative briefs.

• Oversee video editors and designers, providing art direction and quality control.

• Analyse campaign performance and optimise creative testing strategies.

• Drive creative production efficiency through AI-powered tools and workflows.

REQUIREMENTS

• At least 5+ years of experience in creative strategy, preferably with DTC brands or performance marketing agencies.

• Strong knowledge of Meta advertising, direct-response marketing, and creative performance metrics.

• Proven experience managing creative production and providing art direction.

• Strong portfolio showcasing successful campaigns and measurable results.

• Experience in fashion, apparel, or lifestyle brands preferred.

• Ability to commit to a dedicated, full-time role and work in the US time zone.