Product Marketing Manager, Startup Segment
Company shown to members 🔒 · Remote · US, Canada only
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First recorded by Psst: 12 October 2026. Your first 3 jobs are free to apply to (the first right away, 2 more with your email). After that, the company and the apply link are for Psst members, from $4.99 for 7 days.
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The 20-second read
- Experience
- 7+ years required
- Where you can live
- US, Canada only
- Skills and tools
- written communication
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Job details
- Where you can work
- United States, Canada
- Employment type
- Not stated by the employer
- Advertised pay
- Not stated by the employer
- Experience
- 7+ years required
- Employer publication date
- 30 July 2026
- First recorded by Psst
- 12 October 2026
- Last checked at the source
- 10 November 2026
About the job
Who we are
About the company
The company is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use the company to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate customer insights that inform the company’s strategy and lead go-to-market efforts for our suite of products. Product Marketing is a highly cross-functional function at the company, partnering closely with Product, Sales, Demand Generation, Field Marketing, and Campaigns. Unlike many other product marketing teams, our team works across the entire product lifecycle, from helping shape products to driving launches and commercialization to growing product adoption after launch.
The Segment and Industry Product Marketing team drives growth across our priority customer segments and top industries. In this role, you will develop the company’s go-to-market strategy for the startup customer segment. You will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across Sales, Demand Generation, Field Marketing, and Communications to drive awareness, pipeline, and revenue across the company’s existing customer base and prospects.
What you’ll do
As Startup Segment Product Marketing Manager, you will define the go-to-market strategy for the company’s startup customers. You will use customer insights and data to develop positioning, create campaign content and sales enablement assets, and partner with cross-functional teams to drive awareness, demand, and product adoption.
Responsibilities
- Develop messaging and positioning for the company’s startup customer segment
- Create campaign-level content, user stories, and sales enablement assets
- Partner with Campaigns, Field Marketing, and Sales to develop the marketing strategy for startup customers
- Drive awareness, demand, and product adoption among startup customers and prospects
- Enable Sales teams to articulate the value of the company’s products and competitive solutions
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of marketing or product experience
- Excellent verbal and written communication skills, including experience translating technical features into benefits for technical audiences
- Experience using data and customer insights to identify opportunities and drive results
- Experience managing complex, interdependent, cross-functional projects
- Ability to learn technical concepts and explain them clearly to nontechnical audiences
Preferred qualifications
- Experience working with or marketing to startup or venture communities
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