Product Marketing Manager

The company - a fast-growing, multi-product company with 200+ talented professionals , and we're looking for an experienced Product Marketing Manager who loves combining creativity, analytics, and experimentation to drive measurable business results.

In this role, you'll take ownership of web-to-app funnels for our EdTech product — from developing hypotheses and building user journeys to running experiments and scaling what works.

What You Will Do

• Own and optimise web-to-app funnels: Design, build, and continuously improve conversion funnels that turn visitors into engaged users and paying customers.

• Drive experimentation: Develop hypotheses, run A/B tests, and identify growth opportunities across different stages of the user journey.

• Turn data into action: Analyse user behaviour, conversion rates, and funnel performance to uncover bottlenecks and implement improvements.

• Build engaging user experiences: Work with funnel-building tools to create seamless, visually appealing, and high-converting user journeys across web and mobile.

• Collaborate across teams: Partner with Product, Marketing, Design, and Content teams to launch new funnel concepts and bring growth initiatives to life.

• Research and innovate: Explore competitors, market trends, and emerging CRO practices to discover new approaches and opportunities.

• Measure what matters: Track key performance metrics, evaluate experiment results, and share actionable insights with stakeholders.

What We Are Looking For

• B2C subscription experience: Hands-on experience working with B2C subscription-based products, with a solid understanding of subscription funnels, monetisation models, and key conversion metrics.

• Hands-on funnel experience: Practical experience building and optimising web-to-app or similar conversion funnels using Unbounce, ClickFunnels, or other funnel-building platforms.

• Experimentation mindset: Experience running A/B tests, validating hypotheses, and making decisions based on data rather than assumptions.

• Strong analytical skills: Confidence working with analytics tools such as Google Analytics, Mixpanel, Amplitude, or similar platforms to evaluate performance and identify growth opportunities.

• Understanding of UX and CRO: Knowledge of user behaviour, conversion optimisation principles, and how to create experiences that encourage users to take action.

• Market awareness: Ability to research competitors, identify successful funnel approaches, and translate insights into practical improvements.

• Ownership and proactivity: A results-oriented mindset, curiosity, and willingness to take initiative, challenge existing approaches, and continuously look for better solutions.

• Cross-functional collaboration: Ability to communicate ideas clearly and work effectively with different teams to bring experiments and improvements to life.

Nice to Have

• Previous experience in EdTech.

• Experience launching new funnels or products in Tier-1 markets.

Why You'll Love Working With Us

• Real impact: The results of your work will directly drive the company's key scaling metrics. You will see firsthand how workflows accelerate by multiples thanks to your efforts.

• Flexibility: 100% remote work. Our team is globally distributed across Europe and beyond.

• Health: company-provided medical expense compensation.

• AI solutions: АІ subscription and other tools.

• Balance: Flexible paid time off, you get 21 days of annual leave + 10 bank holidays.

• Collaborative Culture: Work alongside passionate professionals who are as driven as you are.

Apply now — let's build something impactful together!