Director, Product Marketing

The company believes government can work for the people, by the people, in the new digital age, and that government at all levels can and should work well for all people. For more than a decade, we’ve worked to show that with the mindful use of technology, we can break down barriers, meet community needs, and find real solutions.

Our employees build and transform government and community tools and services, making them so good they inspire change. We merge the best parts of technology, nonprofit, and government to help support the people who need it most.

With a focus on transparency and fairness, and deep empathy for partners in government and community organizations and the people that our partners serve, we’re building a movement of motivated change agents driven by meaningful results and lasting impact.

At the company, you contribute to exciting work while learning and developing in a supportive and flexible environment. Our compensation and benefits are holistic and thoughtfully curated to represent our employees and our mission. Help us drive real generational change that lasts.

The company is looking for a talented  Director, Product Marketing who will will drive product marketing work across our full portfolio  — from early-stage tools still being validated to more mature products — and across both the institutions we partner with and the people those products ultimately serve. In this role you will lead the go-to-market strategy and bring it to life, working closely with Product, Outreach, Program, and Marketing & Communications. As this function takes shape, you’ll decide important focus areas such as which delivery areas need what kind of support and what assets, processes, and/or capabilities we need to prioritize, for the highest impact.

About the role

The company's Director of Product Marketing leads how our products reach and are adopted by the government and institutional partners who use them and the clients they serve. As our first dedicated product marketer, you will define positioning, messaging, and go-to-market plans for products at every stage, from early validation to scaled growth. Reporting to the Senior Director of Product Management, you will work across our matrixed delivery organization, equipping Outreach and other frontline teams with the tools and messaging they need, and using data and experimentation to learn what works. This is a hands-on leadership role: you will be actively involved in the work, collaborating and partnering with internal teams and leadership, while building the practices, partnerships, and, over time, the team that allows product marketing to grow with our portfolio.

This role will report to the Sr. Director of Product Management  and is expected to travel no more than 10% of the time.

The company is based in California and can employ those who reside full-time within the United States. This is a remote position.

In this position you will

• Set go-to-market strategy and positioning

• Define positioning and messaging for our products, developing distinct approaches for government and institutional partners, as well as clients the company directly serves

• Write and guide the development of plain, accessible messaging for people navigating complex systems, often with limited time, trust, or prior exposure to these services

• Prioritize target audiences, and shape strategy to address the barriers keeping them from adopting our products

• Build and own the go-to-market plan for each product — audience, channels, messaging, sequencing — adapting it to the product's stage, from early validation to scaled growth

• Coordinate product launches so product readiness, messaging, and distribution activity are aligned and on schedule

• Build proof points, such as case studies, usage data, and client/partner stories that support broader storytelling and visibility into our reach and impact

• Enable partners and channels

• Build toolkits, templates, and core messaging that Outreach and other frontline teams can adapt across channels and partner types

• Prioritize enablement investment toward the partners and channels with the greatest reach and impact

• Measurement and Learning

• Define what success looks like for each go-to-market effort and what we most need to learn at each stage

• Design and run experiments on messaging, channel, and segmentation, and turn adoption, engagement, and conversion data into changes in strategy

• Bring enough fluency in paid, search, and SEO channels to brief, direct, and evaluate specialist or contractor execution where those channels are part of the mix

• Cross-Functional Partnership

• Partner closely with Product, Outreach, Program, Marketing & Communications, Philanthropy, Client Success, and Data Science to turn strategy into results across the portfolio

• Build trust and shared context with teams and stakeholders across a still-maturing function

• Bring a product marketing perspective into discussions big and small, from early product strategy through execution

• Managing Contractors and Agency Partners

• Manage contractors or agencies supporting demand generation and other specialized execution

• Set clear expectations and review quality to ensure external work stays aligned with go-to-market strategy

• Other duties as assigned

• Engage in ad hoc projects and initiatives as required by organizational need

About you

The position is a perfect fit for a senior product marketer who has built go-to-market capability from the ground up and is equally comfortable setting strategy at the portfolio level and personally executing the work. You build trust quickly across teams, know how to turn ambiguity into concrete progress, and move fluidly between government-facing and client-facing audiences.

• 8+ years in product marketing or a closely related function, including senior-level experience operating with significant autonomy

• Experience managing direct reports and/or directly leading contractor or agency teams, and readiness to build and manage a team as needs evolve

• Demonstrated experience developing positioning, messaging, and go-to-market strategy across a product’s lifecycle, from early validation through scaled growth

• Demonstrated ability to translate strategy into shipped, measurable results

• Demonstrated ability to prioritize and grow a go-to-market function, sequencing investments deliberately.

• Experience writing or guiding plain-language, accessible messaging for people navigating complex systems or under-resourced communities

• Working fluency in acquisition and demand-generation channels (paid, search, SEO) sufficient to direct and evaluate specialist execution

• Experience defining success metrics, designing experiments, and translating data into strategic recommendations

• Proven judgment operating in ambiguous, matrixed organizations, including building credibility and influence with senior stakeholders

• Excellent writing skills, including the ability to adapt the same message for clients and for government or institutional partners

• Curiosity about emerging AI tools and a commitment to using them responsibly and effectively

• A deep commitment to the company's mission of making government services work well for the people who need them most

It’s a bonus if you have

• Experience in nonprofit, government, or another sensitive, highly regulated consumer category (healthcare, financial services, benefits), particularly where privacy and consent constraints limit standard marketing playbooks

• Familiarity with CRM and partner-tracking tooling (e.g., HubSpot, Airtable) and interest in improving how it's used

• Spanish-language fluency or experience overseeing multilingual campaign materials

What you’ll get -

Salary

The company’s salary bands are transparent as a part of our commitment to transparency and fairness. As part of our hiring practices, we aim to target the midpoint of the 2nd quartile of the range for all new hires.

Offer targets vary based on market / geographic location. The offer targets for this role range from   $143,884.00 - $176,138.00 , annually. Your Recruiter will discuss compensation in more detail & answer any related questions, during the initial Recruiter phone screen.

Benefits and perks

This role includes a comprehensive benefits package including the following:

• Values:

• Leadership and teammates who share a strong work ethic and values, and who respect and care for one another

• A collaborative, cross-functional, hardworking, and joyful environment

• Employee Enablement Support:

• Laptop provided

• A one-time $700 payment for remote environment setup; $200 stipend (in first paycheck) and up to $500 reimbursement, in accordance with our equipment policy

• Cell phone and/or internet reimbursement of $50 per month

• Professional Development:

• $500 annual (per calendar year) stipend towards professional development; prorated at time of hire

• Up to $500 of professional development funds can be rolled over each year, up to a maximum of $1000

• Training / guidance for staff required to utilize AI as part of their role, plus opportunities for employees to gain AI-related skills to support job and career growth

• Retirement & 401k Plans:

• Employees receive a 100% employer match on the first 3% of contributions.

• Employees with 3+ years of service receive an additional 50% match on contributions between 3% and 5%, for a maximum employer contribution of 5%

• Medical:

• At least one no cost health insurance option for full-time employees for employee-only coverage

• A minimum of 80% of the cost of dependent coverage

• Remote Work:

• the company employees may work remotely across the US

• the company employees main residence must be within the US

• Full-time employees work 40 hours per week, Monday - Friday

• Collaborative working hours: we aim to hold all internal meetings between 10 AM - 3 PM PT. We expect all the company staff to be available during these set working hours

• Time Off:

• Open personal time off ( subject to manager approval ), a minimum of 14 paid holidays, and an org-wide closure from Christmas Day through New Year's Day

• Paid sick time; up to 96 hours annually

• 17 weeks of paid parental and family leave

• 3 weeks of paid sabbatical after 5 years of service

Timeline

From the time you are contacted by a Recruiter, you can expect a 1-2 month, or longer, hiring process. The specific hiring process and timeline goals for this role will be covered during the initial Recruiter phone screen. The company's standard interview process details are also available on our  careers page.

Equal Employment Opportunity

The company is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

The company Workers United

This position is not covered by a Collective Bargaining Agreement between the company and the company Workers United, affiliated with OPEIU, Local 1010. The agreement was ratified on January 14, 2026, and is currently in effect.

#LI-MD1

#LI-Remote