Principal Technical Product Marketing Manager

The company scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on the company to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, the company serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.

We’re looking for a Technical Product Marketing Manager to own the technical positioning of our platform, including integrations, architecture, data flows, APIs, and feature-level differentiation.

You’ll work closely with Marketing, Product, Engineering, Sales, and Solutions to translate technical capabilities into clear, compelling stories for CIOs, IT leaders, data teams, engineers, and other technical buyers. You’ll also create the technical content and enablement our revenue teams need to compete in complex enterprise deals.

Responsibilities

• Own technical product positioning and feature-level differentiation across the platform.

• Translate product architecture, APIs, integrations, and data flows into clear messaging for technical and executive audiences.

• Partner with Product and Engineering throughout the product lifecycle to develop accurate, differentiated positioning and launch narratives.

• Build integration narratives and “better together” stories across ESPs, CDPs, data warehouses, DAMs, and other enterprise technologies.

• Create technical sales assets, including architecture diagrams, data flows, integration guides, one-pagers, battlecards, and objection-handling materials.

• Partner with Sales and Solutions teams on complex enterprise opportunities where technical differentiation can influence the deal.

• Develop technical enablement, discovery frameworks, demo narratives, and talk tracks for CIO, IT, data, and engineering audiences.

• Build and maintain scalable technical content, RFP responses, and enablement resources as the product and competitive landscape evolve.

• Develop technical thought leadership across blogs, webinars, campaigns, analyst conversations, and industry events.

Qualifications

• 5+ years of experience in product marketing, technical marketing, solutions engineering, or a related B2B SaaS role.

• Experience in Martech, customer data, marketing automation, CRM, or a related technology ecosystem.

• Strong understanding of APIs, integrations, data flows, cloud architecture, and SaaS technologies.

• Experience creating technical content such as architecture diagrams, integration guides, technical one-pagers, and sales materials.

• Experience partnering with Product, Engineering, Sales, Solutions Engineers, or Solutions Consultants.

• Ability to communicate effectively with CIOs, CTOs, IT leaders, data architects, engineers, and executive stakeholders.

• Strong written, verbal, presentation, and storytelling skills, with the ability to simplify complex technical concepts.

Nice to Have

• Experience supporting enterprise RFPs and technical evaluations.

• Familiarity with CDPs, ESPs, marketing clouds, data warehouses, and data activation workflows.

• Experience building technical sales or enablement programs at scale.

• Experience working with technology partners and developing integration or “better together” narratives.

The base pay range for this position is USD$185,000 - $240,000/year, which can include additional bonus depending on the position ultimately offered, in addition to a full range of medical, financial, and/or other benefits. The base pay offered may vary depending on job-related knowledge, skills, and experience.

Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you’re excited about the role but don’t meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.

We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.