Principal Product Marketing Manager - India

All roles at the company® are Remote unless otherwise specified in the Job Description.

About the company®

The company® is the AI-powered unified IT management platform designed to secure the modern workforce. By consolidating identity, device, and access management, the company provides intelligent, secure IT that scales from human users to autonomous AI agents. We help organizations around the globe eliminate complexity and turn AI risk into an optimized advantage, ensuring the right people and agents have secure access to the right resources at all times.

The company is Intelligent, Secure IT.

Role Overview

The Principal Product Manager (Marketing) exists to drive the company's market presence, packaging, and competitive positioning to accelerate global growth. In this high-impact role, you will lead the strategic alignment of our pricing and packaging models while enabling our global sales team with the tools, positioning, and competitive insights they need to win. Serving as a key evangelist, you will translate complex platform capabilities into compelling market narratives and lead cross-functional initiatives across sales, product, and go-to-market teams. Ultimately, you will solve critical business problems by elevating our thought leadership and scaling our market reach.

Employee Value Proposition (EVP)

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Purpose: You will shape how the world perceives and adopts the company’s open directory platform, directly influencing our market share and driving modern identity infrastructure solutions.

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Growth: You will own major strategic pricing and packaging initiatives, expand your influence across executive-level steering committees, and establish yourself as a premier industry speaker and evangelist.

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Motivators: Work autonomously at a high-velocity, tech-forward company where you can leverage cutting-edge AI tools to build processes and drive sales acceleration assets that directly impact revenue.

Major Performance Objectives

Measurable outcomes for the first 6-12 months

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6-Month Integration & Asset Delivery: Within the first 6 months, fully integrate into the marketing and product teams to deliver at least 3 high-value assets and incorporate the company's thought leadership and positioning across key marketing channels.

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Pricing & Packaging Strategy: Within 9 months, analyze, optimize, and roll out an updated pricing and packaging strategy that simplifies customer onboarding and maximizes average contract value (ACV).

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Sales Enablement & Competitive Differentiation: By month 12, equip the global sales organization with comprehensive competitive differentiators and positioning assets, resulting in increased win rates against key competitors.

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Platform Evangelism & Thought Leadership: Establish yourself as a core external speaker for the company within 12 months, delivering at least 4 public demos or presentations across multiple platform feature sets.

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AI-Driven Process Optimization: Within 12 months, build out and scale at least 2 AI-leveraged processes or tools to support the marketing team’s execution, while collaborating with the AI steering committee to deploy sales-driven assets that accelerate deal velocity.

Critical Subtasks

Supporting activities to achieve objectives

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Collaborate with product management, sales, and executive leadership to audit and refine current pricing and packaging models.

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Conduct deep-dive competitive intelligence research to identify clear market differentiators and map out the competitive landscape.

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Author and deliver high-impact enablement assets (such as pitch decks, battlecards, and demo scripts) for the global sales team.

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Partner with the AI steering committee to identify, develop, and deploy AI-driven assets and workflows that accelerate sales deal cycles.

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Master the company platform to effortlessly deliver comprehensive, multi-feature technical demos to customers, partners, and industry analysts.

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Build and maintain strong cross-functional relationships across the sales, product, and go-to-market (GTM) motions to ensure unified messaging.

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Represent the company as a speaker and thought leader at industry events, webinars, and executive briefings.

Required Skills and Experience

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Must-have functional skills

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Product Marketing and Go-To-Market (GTM) strategy execution

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Strategic pricing and packaging design for SaaS or platform technologies

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Advanced sales enablement, competitive intelligence, and positioning asset creation

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Preferred domain knowledge

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Identity and Access Management ( IAM ), Directory Services, or Cloud Security

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SaaS business models and developer/IT buyer personas

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Tools or systems knowledge

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Modern AI productivity tools and workflow automation platforms

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Salesforce, HubSpot, or similar CRM and marketing automation systems

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Behavioral or power skills

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Exceptional public speaking, storytelling, and evangelism capabilities

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Strong cross-functional collaboration and relationship-building across sales, product, and GTM teams

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High degree of autonomy, strategic thinking, and process-building capability

#LI-MH1

Where you’ll be working/Location

The company is committed to being Remote First, meaning that you are able to work remotely within the country noted in the Job Description.

This role is remote in the country of India. You must be located in and authorized to work in India to be considered for this role.

Language

The company® has teams in 15+ countries around the world and conducts our internal business in English. The interview and any additional screening process will take place primarily in English. To be considered for a role at the company®, you will be required to speak and write in English fluently.  Any additional language requirements will be included in the details of the job description.

Why the company?

If you thrive working in a fast, SaaS-based environment and you are passionate about solving challenging technical problems, we look forward to hearing from you! The company® is an incredible place to share and grow your expertise! You’ll work with amazing talent across each department who are passionate about our mission. We’re out of the box thinkers, so your unique ideas and approaches for conceiving a product and/or feature will be welcome. You’ll have a voice in the organization as you work with a seasoned executive team, a supportive board and in a proven market that our customers are excited about.

One of the company®'s three core values is to “Build Connections.” To us that means creating " human connection with each other regardless of our backgrounds, orientations, geographies, religions, languages, gender, race, etc. We care deeply about the people that we work with and want to see everyone succeed." - Rajat Bhargava, CEO

Please submit your résumé and brief explanation about yourself and why you would be a good fit for the company®.  Please note the company® is not accepting third party resumes at this time.

The company® is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Scam Notice

Please be aware that there are individuals and organizations that may attempt to scam job seekers by offering fraudulent employment opportunities in the name of the company. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. Please note that the company will never ask for any personal account information, such as credit card details or bank account numbers, during the recruitment process. Additionally, the company will never send you a check for any equipment prior to employment.

All communication related to interviews and offers from our recruiters and hiring managers will come from official company email addresses [link for members] and will never ask for any payment, fee to be paid or purchases to be made by the job seeker. If you are contacted by anyone claiming to represent the company and you are unsure of their authenticity, please do not provide any personal/financial information and contact us immediately at [link for members] with the subject line "Scam Notice"

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