Principal Product Analyst

About Ethos

Ethos (Nasdaq: $LIFE) is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. The company offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. The company is redefining how life insurance is bought, sold, and underwritten.

About the role

This is a senior and highly influential role built around judgment, strategic impact, and deep analytical craft. It starts with genuine understanding of our customers, our business, and the dynamics that drive growth. That understanding is your core asset. You use it to identify the highest-leverage questions, spot opportunities the business hasn't seen yet, and show up in product and leadership conversations with clear recommendations that change what gets built.

The AI infrastructure we've built changes what's possible for someone in this role. Mechanical analysis moves faster than ever. That frees you to operate at a higher level: training our systems on what good looks like, reviewing and sharpening their output, and bringing the judgment no model can replicate. We're further along than most, but there's no finished playbook for this yet. You'd be shaping it.

You go deep in analytics, experimentation, and growth. AI gives you the reach.

You'll partner directly with product, design, engineering, and executive leadership to shape strategy across high-impact product lines. Nobody has fully cracked how AI transforms product analytics. We're moving fast, the foundations are real, and there's room to have massive impact from day one. If you want to be one of the people who shapes how this gets done, this is the role.

Duties and Responsibilities

• Insight that drives product decisions. You identify the highest-leverage questions, build the frameworks to answer them, and bring clear recommendations to product and leadership. PMs and executives make different decisions because you're in the room.

• Deep customer and business understanding. You build a rich model of how customers behave, what drives conversion and retention, and where growth opportunities live. That model shapes everything from long-term roadmap bets to the micro-decisions made in weekly product reviews.

• Experimentation at portfolio scale. Own experiment strategy across your product areas: design, guardrails, interpretation, and the cross-experiment patterns that reveal the bigger picture no single test shows.

• AI system quality and judgment. Our agents pull data, read configs, and produce draft analyses. You own the quality of that output: validating it, sharpening it, and training the system over time. Human judgment over AI judgment. Always.

• Connecting dots no one else sees. You operate across product areas, experiments, and data sources: surfacing patterns, opportunity-sizing insights, and strategic bets that siloed analysis misses. You shift how leadership thinks about growth.

• Raising the bar for the entire team. You set the standard for how AI and analytical rigor work together. When you find a better way to validate an experiment, pressure-test a metric, or get signal from AI faster: you make it the team's new baseline.

Qualifications and Skills

• 8+ years of product analytics experience in consumer-facing, high-growth environments

• You don't wait for a spec. You see the gap, frame the question, build the answer, and land the insight with the right audience. You move at 5x the speed of a traditional analyst: not by cutting corners, but by leveraging every tool available. When you solve a problem, you solve it for the team.

• You've changed what gets built, not just reported on what shipped.

• Deep expertise in experiment design, causal inference, and power analysis: combined with daily use of AI tools and a clear-eyed understanding of where they accelerate, where they hallucinate, and where human judgment is non-negotiable.

• You can make an executive care about a p-value and a data engineer care about a business metric. You write clearly, present with conviction, and know when a Slack message beats a slide deck.

• Comfortable across the modern analytics stack (Snowflake, dbt, Amplitude, Hex, Mode). Strong SQL foundations: not because you'll write every query by hand, but because you need to reason through data logic, validate AI-generated output, and debug when something's off.

#LI-Remote  #LI-MB1

The US national base salary range for this full-time position is $166,000 - $260,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at [link for members]

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our  California Candidate Privacy Notice .

Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in [link for members] or [link for members].

We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.