Principal Marketing Analyst

What is your mission?

We are looking for a highly experienced Principal Marketing Analyst to lead executive-level marketing analytics initiatives, design measurement methodologies, and deliver data-driven insights that influence business decisions.  The role will own  marketing analytics ,  Power BI dashboards ,  semantic data models ,  campaign performance reporting ,  ROI analysis ,  attribution measurement , and advanced analytics projects while partnering closely with senior stakeholders.

You will provide the best service to our partner brands by performing these tasks:

• Lead end-to-end analytical projects by translating complex business questions into actionable insights and validated recommendations for senior stakeholders.

• Define analytical methodologies, assumptions, reporting standards, and sources of truth for business-critical marketing decisions.

• Design, develop, and govern  marketing data models ,  semantic layers , KPI frameworks, channel mappings, and reporting classifications.

• Establish and maintain quality assurance, validation, reconciliation, and accuracy standards across all marketing analytics deliverables.

• Review and certify the accuracy of marketing-related analyses, reports, dashboards, and insights produced by cross-functional teams.

• Design and implement  campaign measurement frameworks ,  incrementality testing ,  holdout testing , and year-over-year performance methodologies.

• Build and maintain executive-level  Power BI dashboards , reports, and semantic models focused on lead generation, conversion, retention, campaign effectiveness, and ROI.

• Perform advanced analytics including  audience segmentation ,  customer clustering ,  survey analysis ,  propensity modelling , and performance forecasting.

• Present findings, insights, and recommendations directly to executive stakeholders and confidently defend methodologies, assumptions, and conclusions.

• Partner with marketing leaders on initiatives such as lifecycle marketing, customer re-engagement strategies, referral programme analysis, and digital funnel optimisation.

• Support marketing analytics platform modernisation initiatives, including migration to  Databricks lakehouse architecture  and reporting transformation efforts.

• Define marketing technology data collection requirements and ensure reliable attribution, engagement tracking, and performance measurement capabilities.

• Maintain rigorous  data governance , documentation, auditability, and reproducibility standards across all analytical assets.

Requirements

Who are we looking for?

• Bachelor's degree in a relevant discipline such as Analytics, Data Science, Statistics, Mathematics, Business Intelligence, Computer Science, or a related field.

• Hands-on experience along with a strong marketing analytics background

• Minimum  7+ years of experience  in analytics, business intelligence, or data analytics roles.

• At least  3 years of dedicated marketing analytics experience  supporting campaign measurement, attribution analysis, channel performance evaluation, and marketing spend optimisation.

• Expert-level proficiency in  SQL  for complex querying, data modelling, data validation, and warehouse analytics.

• Expert-level experience designing and building complete  Power BI  solutions, including semantic models, reporting layers, dashboards, and enterprise reporting structures.

• Advanced expertise in  DAX , including filter context, context transition, and scalable measure development.

• Strong experience with  marketing analytics methodologies , including attribution modelling, campaign measurement, incrementality testing, A/B testing, holdout testing, matchback analysis, and reporting governance.

• Proficiency in  Python  or  R  for advanced analytics, automation, modelling, and data analysis;  PySpark  experience is an advantage.

• Experience working with  Databricks ,  Spark , or comparable cloud-based analytics platforms is highly preferred.

• Hands-on experience with  Google Analytics 4 (GA4)  and  HubSpot , including data integration, attribution analysis, and reporting.

• Familiarty with Hightouch: MarTech platform

• Demonstrated ability to validate, review, and take full accountability for analyses and outputs generated using AI-assisted tools.

• Strong verbal and written communication skills with the ability to communicate effectively with executive-level stakeholders.

• Excellent analytical thinking, stakeholder management, problem-solving, and business partnering capabilities.

• Ability to work independently, manage ambiguous requirements, and deliver high-quality outputs in a fast-paced environment.

• Strong attention to detail, commitment to data accuracy, and dedication to maintaining governance and documentation standards.

Benefits

Why you'll love it here?

• Free lunch meals, fruits, snacks, and beverages for employees assigned to onsite shifts.

• Access to an onsite gym with a complimentary professional fitness instructor.

• Weekly fitness activities and an annual fitness challenge with prizes of up to ₱70,000.

• Weekly employee engagement activities with prizes of up to ₱3,000.

• Free upskilling academy to support career growth and professional development.

• State-of-the-art office facilities and modern workstations.

• Access to employee amenities including sleeping quarters, game area, chat room, and shower rooms.

• Fun, collaborative, and employee-focused work environment.