Paid Media Manager

About Us

The company is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At the company, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch.

About the Role

The company is looking for a Paid Media Manager to lead paid media strategy and execution across our B2B marketing programs. You’ll manage our paid channel mix with a focus on generating qualified pipeline and revenue.

Paid Search is the largest and most complex part of this role. You’ll lead strategy and hands-on execution across Google Ads, Microsoft Advertising, and Google Demand Gen while also managing Paid Social, Display, CTV, and emerging advertising channels.

This is a hands-on individual contributor role. You’ll work directly in advertising platforms and performance data, making decisions about budgets, bidding, audiences, campaign structure, testing, and optimization. You’ll also connect paid media performance to MQLs, opportunities, pipeline, and revenue and turn that data into clear insights and recommendations for marketing leadership.

You’ll report to the Senior Director of Demand Generation and partner closely with Demand Generation, Product Marketing, Vertical Marketing, SEO, Marketing Operations, and ABM to ensure paid media investments support the company’s broader pipeline and revenue goals.

What Your Success Will Look Like

• Lead strategy and hands-on execution for Paid Search and Google Demand Gen campaigns, including campaign structure, bidding, targeting, budgets, testing, and optimization.

• Manage paid media across LinkedIn, Meta, TikTok, Display, CTV, and other relevant channels.

• Allocate and manage a substantial, multi-vertical paid media budget based on performance, business priorities, and opportunities for growth.

• Monitor campaign performance and continuously test creative, audiences, targeting, bidding strategies, and channel mix to improve results.

• Measure paid media performance against MQLs, opportunities, pipeline influenced, revenue, and return on investment.

• Build reporting and communicate performance, insights, and recommendations to marketing leadership and cross-functional partners.

• Evaluate and pilot emerging advertising opportunities, including AI-driven advertising channels, and scale programs that demonstrate results.

• Manage relationships with advertising platforms, agencies, and other paid media partners.

• Partner across Demand Generation, Product Marketing, Vertical Marketing, ABM, and other marketing teams to align paid media strategy with business priorities.

• Provide direction and quality assurance for campaign builds, trafficking, tracking, and other execution support provided by the Marketing Coordinator.

Who You Are And What You Bring

• Education

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent practical experience.

• Experience

• 5+ years of experience in paid media or digital advertising, with significant hands-on experience managing B2B Paid Search.

• Experience managing Google Ads and Google Demand Gen campaigns at scale.

• Experience managing paid campaigns across channels such as LinkedIn, Meta, TikTok, Display, and CTV.

• Experience managing substantial paid media budgets with accountability for performance and ROI.

• Experience working with advertising platform representatives, agencies, or other external partners.

• Skills

• Deep knowledge of Paid Search strategy, including campaign structure, bidding, targeting, optimization, and budget allocation.

• Proficiency with GA4, Google Tag Manager, and advertising-platform reporting tools.

• Strong understanding of B2B buying cycles and how paid media contributes to lead generation, opportunities, pipeline, and revenue.

• Ability to analyze performance data and turn it into clear insights and actionable recommendations for leadership and cross-functional partners.

• Ability to evaluate, test, and optimize new advertising platforms and emerging paid media opportunities.

The company Values

• Winning Mindset:  When our clients win, we win.

• Genuine Care: We only succeed when we are truly invested in our clients and each other.

• Unmatched Results:  We deliver more than expected–and then some–driving the best results and impacting lives.

• Constant Improvement:  We believe there is always a better way. We learn we ask “What if?” we build and then do it again.

• Unbeatable Teamwork:  We come from different backgrounds but have the same vision. We only get there by doing it together, as a team.

Compensation

We acknowledge that states have passed legislation promoting pay transparency. As a national employer, the company has made the decision to post our expected pay rate or pay range (as applicable) in all our job postings, regardless of geographic location.

• The base salary range is $110,000 (entry-level) - $135,000 (highly experienced), exclusive of fringe benefits. If you are hired at the company, your final base salary compensation will be determined based on factors such as geographic location, skills, education, and/or experience. Additionally, we believe in the importance of pay equity and consider the internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the total salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth.

• The compensation package may also include incentive compensation opportunities in the form of discretionary bonuses or commissions.

Our Benefits

We invest in our employees by offering them diverse benefits from best-in-class carriers. These benefits provide enough choice and flexibility to keep our employees and their families healthy and happy—today and tomorrow.

• 100% employer-paid medical, dental, and vision insurance

• Flexible paid time off, so you can rest, relax, and recharge away from work

• Paid parental leave

• Paid cell phone and service

• Remote office allowance

• Professional development and development courses

• Regular manager check-ins to drive performance and career growth through Lattice

Work Location & Flexibility

The company supports a range of work arrangements, including in-office, hybrid, and remote roles. For positions designated as remote, employees who live within commuting distance of the company office may be asked to work from the office based on team needs, collaboration opportunities, or business priorities. Specific expectations will be discussed during the interview process.

Equal Opportunity Employer

The company is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion.

[Reasonable Accommodations]

Applicant Privacy

When you click "Submit Application", this will send any information you add below to the company. Before you do this, we think it's a good idea to read through our Privacy Policy. California residents should read our California Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

E-Verify

The company participates in the E-Verify program to confirm employment authorization of all newly hired employees.   The   E-Verify process is completed during new hire onboarding and completion of the Form I-9, Employment Eligibility Verification, at the start of employment.   E-Verify is not used as a tool to pre-screen candidates. For more information on E-Verify, please visit   [link for members] .