Off-page SEO Team Lead

ABOUT YOUR TEAM

We are the Marketing Team. We are driving growth in a sustainable way with the aim to become the leading marketplace for gamers. We obsess over merging data-driven optimisation, entertainment and creativity. We bring these together in everything we do as we build the strong, fun and trustworthy brand that is the company. Gamers are fast adopters, and we move even faster to create deep-rooted and long-lasting relationships with our users. We're inspired by our community and do our best to continuously deliver on the goal of bringing all local gaming communities under one global roof.

You'll lead our Off-page SEO team within Marketing - a team responsible for growing the company's organic visibility and brand authority across multiple international markets.

We're moving beyond traditional link acquisition. The next stage of our off-page strategy is about quality, authority and measurable business impact - from digital PR and creative link-attraction campaigns to data-led initiatives and partnerships that strengthen the company's position internationally.

You'll set that direction, grow the team around it and own the impact it creates.

RESPONSIBILITIES

• Set the direction and strategy for the Off-page SEO team across multiple international markets.

• Hire, structure and grow a medium-sized team across junior to senior levels, creating clear ownership and supporting development through coaching and feedback.

• Lead the team in building and scaling advanced off-page strategies, including digital PR, linkable assets and brand authority campaigns.

• Define meaningful goals and success metrics, taking accountability for team performance and prioritizing initiatives with the strongest SEO and business impact.

• Own significant off-page budgets and business cases with P&L justification, managing projects end to end with accountability for their financial performance.

• Partner with Product, Growth, Content, Localization and other teams to turn company data, products and market insights into high-impact campaigns.

• Improve the team's ways of working through experimentation, automation and AI-powered workflows.

REQUIREMENTS

• Proven experience hiring, structuring and leading SEO, off-page or digital PR teams, including managing experienced and senior specialists.

• Strong people leadership skills, including delegation, performance management, feedback and team development.

• Strong hands-on off-page SEO expertise, with experience developing strategies beyond traditional link acquisition.

• A proven track record of creating linkable assets and leading digital PR and brand authority campaigns with measurable SEO and business results.

• Strong strategic thinking, with the ability to set meaningful goals, challenge priorities and focus resources on the highest-impact opportunities.

• Experience managing significant budgets, building business cases with P&L justification and owning projects end to end.

• Excellent cross-functional collaboration skills and the ability to lead initiatives involving multiple teams and stakeholders.

• A data-driven approach to evaluating off-page performance, with a strong understanding of backlink quality and success metrics beyond link volume.

• Excellent written and spoken English.

NICE TO HAVE

• Experience running multilingual or multi-market SEO campaigns.

• A predominantly in-house SEO and leadership background.

• Experience in e-commerce, marketplaces or other large-scale consumer businesses.

• Experience using automation or AI in SEO, outreach or digital PR workflows.

WHAT IT'S LIKE TO WORK AT the company

• Opportunity to join our Employee Stock Options program.

• Opportunity to help scale a unique product.

• Various bonus systems: performance-based, referral, additional paid leave, personal learning budget.

• Paid volunteering opportunities.

• Work location of your choice: office, remote, opportunity to work and travel.

• Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes.

Please attach CV's in English.

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