Off-page SEO Specialist

ABOUT the company

At the company, we're building an open, safe and sustainable marketplace for the gamers of today and tomorrow. With 20+ million active users and counting, we're making gaming more accessible while building a platform our community can trust. Join us as we scale, diversify our portfolio and grow alongside the global gaming community.

ABOUT YOUR TEAM

We're the Marketing Team, bringing together data, entertainment and creativity to make the company a leading marketplace for gamers. Our community moves fast, and so do we - exploring new ideas, building lasting connections with players and bringing local gaming communities under one global roof.

You'll join our SEO team within Marketing, where technical expertise, creative thinking and data help us grow across international markets. We're expanding into new markets and categories, giving you room to test ideas and shape how we grow.

We're looking for a hands-on specialist who can turn creative off-page strategies into measurable results. From linkable assets and case studies to targeted outreach, you'll own initiatives from the first idea through to execution, with a clear understanding of the resources they need and the impact they deliver.

RESPONSIBILITIES

• Develop and execute off-page SEO strategies across international markets, using linkable assets, case studies and creative outreach campaigns to earn relevant backlinks and grow organic visibility.

• Own initiatives from planning to delivery, defining budgets, resources and success measures, then evaluating their contribution to rankings, organic traffic and business goals.

• Run targeted outreach to secure quality placements and build a structured, up-to-date database of publisher, media and industry contacts.

• Evaluate publishers and outreach partners for relevance, credibility and value, negotiate terms and identify low-quality domains or unreliable vendors.

• Analyze competitor backlink profiles and the company's off-site performance to uncover growth opportunities, prioritize efforts and monitor backlink quality.

• Collaborate with SEO, content and marketing colleagues to develop campaign assets, improve outreach processes and scale successful approaches across markets.

REQUIREMENTS

• 4+ years of SEO experience, with a strong focus on off-page SEO and a proven track record of improving organic performance.

• Knowledge of advanced off-page strategies, including linkable assets, case studies and media campaigns, with the ability to plan initiatives, identify the resources needed and execute independently.

• A deep understanding of off-page ranking factors and SEO metrics, with the ability to assess backlink profiles, evaluate off-site performance and turn findings into clear priorities.

• Hands-on experience with Ahrefs and tools for PR research and outreach.

• Experience running SEO initiatives across multiple markets and working at scale, whether through large websites or substantial budgets.

• Proven outreach methods that secure quality placements, strong negotiation skills and sound judgment when assessing publishers, vendors and whether an opportunity is worth the investment.

NICE TO HAVE

• Experience planning and running PR or media campaigns.

• An understanding of how to build brand authority through off-page initiatives.

• Basic experience using AI tools to support research, outreach or other everyday tasks.

WHAT IT'S LIKE TO WORK AT the company

• Opportunity to join our Employee Stock Options program.

• Opportunity to help scale a unique product.

• Performance and referral bonuses, additional paid leave and a personal learning budget.

• Paid volunteering opportunities.

• Work location of your choice: office, remote and opportunities to work and travel.

• Personal and professional growth supported by clear feedback and promotion processes.

Please submit your CV in English.

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