Manager, Consumer Integrated Marketing - New Verticals, Canada

About the Team

The Consumer Marketing team is committed to bringing the company’s mission of empowering local economies to life for consumers across Canada. By building intelligent, last-mile delivery technology for Canadian cities, the company connects people with the local businesses they care about — helping grow those businesses and the communities that support them.

To bring this mission to life, we’re looking for a marketer who will sit at the intersection of growth, brand and operations to help execute integrated marketing strategies for our consumer business at the company. As part of New Verticals, we aim to grow our non-restaurant businesses – including grocery, convenience, alcohol, retail and more. This role will help drive acquisition, retention, and habituation of consumers across New Verticals in Canada, and will make an impact by exercising influence, collaboration, and creative problem-solving across teams.

About the Role

As Manager, you will own the day-to-day strategy and execution of our New Vertical acquisition, retention, and habituation efforts in Canada, helping define who we target, where we target, and how we communicate to consumers, in partnership with your manager and the New Verticals Strategy & Operations team. This position blends product marketing with growth marketing initiatives, giving you the opportunity to craft innovative campaigns and solutions that get Canadian consumers to try, come back to, and build lasting habits with the company’s New Verticals.

You’re excited about this opportunity because you will…

• Own the day-to-day strategy and execution of New Vertical acquisition, retention, and habituation campaigns in Canada.

• Own the launch of new New Verticals Merchants on the company platform, driving awareness and trials for these new partners.

• Get the opportunity to work on both 0 to 1 tests and always-on programs that let you drive impact across the full New Vertical consumer journey, from first order to habitual use.

• Act as a go-to expert on the New Vertical consumer, deeply understanding their pain points across the acquisition, retention, and habituation lifecycle.

• Help develop and execute the consumer strategy (the “what” and “how”), encompassing goals, category focus, and core value proposition, keeping the Canadian consumer at the heart of our approach.

• Partner cross-functionally across Brand, Creative, Retention, and Performance Marketing to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app channels.

• Interface and collaborate frequently with counterparts in product, strategy + operations, analytics, and finance to execute integrated strategies and report out on key initiatives / campaigns.

• Track and report on primary metrics for your workstream, including iGOV, iMAU, New Trials, as well as efficiency and quality metrics

• Stay current on marketing best practices, Canadian cultural trends, and the competitive landscape.

We’re excited about you because…

You have

• 5+ years of professional experience in marketing in a corporate or startup environment

• Fluency across the marketing mix, with an understanding of marketing principles across the full funnel, including both acquisition and retention/lifecycle marketing

• The ability to connect with people, build relationships and influence without authority

• A strategic, business-minded approach; you find trends in the data and look to gather audience-first insights

• A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways

• An extraordinary bias for action; you’re dependable, self-motivated and able to multi-task

• A track record of delivering measurable results through integrated marketing campaigns

• Bachelor’s degree required

• Paid marketing experience preferred

• CRM or lifecycle marketing experience a plus

Why You’ll Love Working at the company

• We are leaders - Leadership is not limited to our management team. It’s something everyone at the company embraces and embodies.

• We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.

• We are learners - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.

• We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.

• We are all the company - The magic of the company is our people, together making our inspiring goals attainable and driving us to greater heights.

• We offer great compensation packages and comprehensive health benefits.

Compensation

Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.

The company cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.

Additionally, for full-time employees, the company offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.

To learn more about our benefits, visit our careers page here .

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia.

$113,000 — $141,000 CAD

About the company

At the company, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

The company is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Beware of recruitment scams: the company, Deliveroo, and Wolt will never ask you to pay money or share sensitive financial information during hiring — learn more about our legitimate recruiting process at Recruitment Scam Awareness - the company .