Director of Global Event Marketing - Canada Remote

The company is remote-first. This role is open to candidates residing in Canada. Expect to be on the road about once a month for events across the US, Canada and Europe. This is a player-coach role.

Know Someone Perfect for This Role? We offer a referral fee of $2,500 CAD .

NOTE:  This role is perfect for ' Corporate Event Marketers ', for all the company fans and customers and experienced ' Conference Managers ' we have another role coming up soon as the Customer Marketing Manager where you will be teaching and helping other conference planners how best to utilize and adopt the company event platform to manage their annual conferences and help amplify their success stories.

WHY YOU SHOULD JOIN US?

You are at the top of your ‘event’ game and excited by the idea of marketing events and event tech to the people who run them. And even more excited to grow the company’s event team and our portfolio of events.

Our customers are experienced conference organizers. So is the crowd at every show we exhibit at. You'll walk the floor knowing your audience better than anyone in the building, because you are your audience. Our marketing ethos is to offer value at every interaction, and in-person events are the best way to educate and engage the events community and our customer base.

You'll own the company's entire events program: the trade shows, the sponsorships, and the events we host ourselves. Strategy, budget, messaging, booth, results. Start with local workshops and exclusive dinners, build momentum, and turn it into our first user conference. Not many people get to say they launched one of those.

The company is a one-of-a-kind bootstrapped gem, built on people who show up for each other. Founded in 2010, and growing sustainably. No VC money shenanigans or crazy expectations. Every dollar you put into an event has a job to do, and you'll know exactly what it earned.

WHO YOU ARE

• You're a marketer first. Events are your channel, and pipeline is your scoreboard. Your secret weapon is superb organization and project management.

• You know your events cost per opportunity before anyone asks. And you'd rather cut a beloved event than defend one that doesn't pay off.

WHAT YOUR WORK WILL FOCUS ON

• Own the Tradeshow Floor

For every show, you own the whole story: the calendar, budget, messaging, the pre-show marketing push, booth design, shipping, staffing and on-site execution. You make sure potential buyers know where to find us, work with Demand Gen and Sales to fill the calendar with meetings before the doors open, and ensure every lead lands in HubSpot, attributed. On the floor, you're the event tech expert in the room. You know what competitors are up to, how the company stacks up, and you design the activation to create the differentiation.

• Make Every Sponsored Event Pay Off

When we sponsor an industry event with our event tech, your team is the single point of contact. You lock the give/get in writing early, run our on-site presence, and grow our database with every opt-in. You partner with Customer Success so their event is a hit, spot the features they should be using next, and hand advocacy wins like case studies and reviews to Customer Marketing.

• Build the company’s Owned Events, From Local Dinners to Our First User Conference

You decide what every event we host is for: new pipeline or deeper customer relationships. Then you build it: format, agenda, speakers, venue, run of show, and the marketing that fills the room. Everything runs on the company, because our own events are the best demo we've got. You'll start with local workshops and meetups and grow them into our annual user conference.

• Run It Like Your Business

You keep the single source of truth for every event, project manage each one, own vendors and contracts, and forecast the budget so there are no surprises. Every quarter, you bring the VP of Marketing a clear call on what to scale, what to maintain and what to cut, backed by spend, pipeline and revenue.

SUPPORT & COLLABORATION

You can’t do this alone. Here's who's in it with you

• Event Coordinator: reports to you, full-time from day one. As the program grows, so does the team.

• VP of Marketing: your manager and biggest support. Direction, prioritization, and the person who clears blockers.

• Demand Gen: deploys your campaigns and partners with you on target accounts and meeting bookings.

• Sales: your crew on the floor, and the people who turn booth conversations into revenue. Most are pros at this, but there are always our noobs who will love your help and guidance to show up strong.

• Customer Success: Supports the build and management of event tech for the sponsored industry conferences.

• Marketing Operations: HubSpot, attribution and reporting, so your numbers hold up in any room.

• Tools: HubSpot, Claude, Zapier, Notion, Fellow, Slack, Google Workspace, and of course, the company platform itself.

YOUR QUALIFICATIONS

• 8+ years in corporate event marketing at a B2B company. You've been the exhibitor in the booth, not just the agency or the organizer running the show.

• You've managed a high volume of third-party trade shows and sponsored events portfolio

• You have been involved in the planning and execution of a mid-size user conference and exclusive dinner series.

• Strong Event Tech experience. Registration platforms, lead capture apps, badge printing and event app builds using the company’s competitors.

• Bonus points if you already know this industry from the inside. IMEX, MPI, PCMA, CSAE, ASAE are familiar acronyms to you.

• You've owned an event budget and can show what each event returned in pipeline and revenue. Not just badge scans.

• You write sharp event messaging and copy yourself, and you're proud of it.

• You treat HubSpot and attribution as part of the job, demand gen is there for support but you know where your event leads are at.

• You're up for travelling about once a month across North America and Europe

WHAT TO EXPECT FROM the company?

• Compensation: $120-$140K CAD (Base + Bonus), Stock Option, and Benefits

• Time-Off: 15 days annual leave + 3 summer days + your birthday is a holiday (seriously! log off and hang out with the fam or go do something fun)

• Regional in-person gatherings and co-working sessions to meet your co-workers in person throughout the year

• Tools: Top-of-the-line hardware and the best collaboration software for remote work, so you can be as productive as possible while working from home

• The Best Coworkers Ever: If you ask anyone who has worked at the company, they will tell you that their fellow Mobiers are the best part of their experience! Don't underestimate the positive impact caring co-workers have on your everyday happiness.

REMOTE WORKSPACE REQUIREMENTS

• You have a safe, comfortable, and ergonomic workspace and working environment - a private and quiet workspace is a vital requirement for doing your best work!

• You have a reliable internet connection capable of participating in video calls, with at least 30 Mbps download speed.

• You are a Canadian Citizen or Permanent Resident eligible to work and travel to the US, Canada and Europe.

MORE ABOUT the company

We're focused on building the most comprehensive event management platform to help conference organizers create engaging event experiences. We believe live events bring people together and enable positive change. Over 40,000 events in 70+ countries, from major brands such as Shoppers Drug Mart, American Political Science Association, GE, Best Buy, Ontario Nursing Association have all trusted the company's suite of software to manage their internal and public conferences and engage their attendees, speakers and sponsors.

If you are interested in seeing the company in action, check out some of the videos below:

• The Experience Manager Platform

• The company Mobile Event App

• The Product Tour

• Top brands and organizations from around the world have used the company’s event app technology to create incredible event experiences - hear directly from our customers.

The company is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment. Accommodations are available upon request for candidates taking part in all aspects of the selection process.