Lifecycle Marketing Manager

About the company

The company is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.

At the company, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

About SignNow team

We are a passionate and ambitious team of 140+ people on a mission to succeed with our award-winning signature solution – SignNow.

SignNow empowers over 28 million people at companies across the world to move fast with everything they need to send and eSign their documents. Increase productivity with document workflows, impress customers, and save money while maximizing ROI with SignNow.

And now, we are looking for a Lifecycle Marketing Manager who is prepared to contribute to the next chapter of our company's growth.

The person will join the SignNow Product Marketing team and take on the responsibility of building a dedicated lifecycle and retention marketing function, owning the customer journey from sign-up through activation, conversion, and long-term retention.

As Lifecycle Marketing Manager, you will own the lifecycle roadmap from onboarding to win-back, ship the campaigns yourself, and prove their impact on retention and revenue, working directly with the Principal Product Marketing Manager on positioning and product strategy.

What you'll be working on

• Own the lifecycle marketing roadmap and campaign calendar end to end: strategy, execution, measurement, and iteration

• Research the market, competitors, and user segments to find opportunities across the funnel

• Build go-to-market plans for new and existing features (launch and feature awareness): who needs to hear about it, what to say, and through which channels across onboarding, in-product, email, and website

• Create the supporting assets yourself: onboarding flows, in-product messages, website pages, emails, and educational content

• Translate positioning and messaging into campaigns tailored to each customer segment and journey stage, and test and optimize them based on performance data

• Define the expected impact of each campaign upfront, then measure it and report on activation, conversion, retention, churn, and LTV

• Partner with Product on the in-product experience, and with Marketing, Growth, Data, Support, and Customer Success to align lifecycle programs with business goal

• Use AI tools as a deliberate part of your workflow for segment and cohort analysis, personalization at scale, campaign and copy variants, and journey mapping, with sound judgment on what needs human review

What we expect from you

• Hands-on product marketing experience : positioning, messaging, personas, and market and competitor research

• Experience building a go-to-market plan and launching a feature or campaign end to end, including the supporting assets (onboarding flows, in-product messages, website pages, emails, educational content)

• Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company

• A track record of lifecycle campaigns with measurable revenue impact

• Ability to explain the “why” behind your campaign choices and the impact you expected , then show how you measured it

• Deep knowledge of customer segmentation and the levers that drive activation, conversion, and retention at each stage

• Deep, structured use of AI for segmentation, personalization, and campaign development as part of your everyday work

• Comfort with product analytics and CRM data (e.g., Google Analytics, Salesforce)

• Experience implementing a lifecycle or marketing tool and showing a measurable improvement, or a clear case for why we need one

• Strong written English: you write your own content and edit others’ work

What we offer

Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience,  plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within the company.

Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to the company Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

Giving back - We support charitable initiatives around the world through the company Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.

It is the company's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. The company's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, the company will consider for employment qualified applicants with arrest and conviction records.

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