CRM/ CVM / Lifecycle/Retention Marketing Lead (US b2c subscription only)

CVM Lead (US Market)

Location: Remote

Job Type: Full-time

About the company

The company is a vertical AI agent that automates job search for professionals in the US market. We find, tailor, and apply to jobs on behalf of thousands of paying subscribers — at scale and with precision. We operate a subscription model with monthly and longer-term tiers, plus paid add-ons. We're entering a phase where deeper customer value management — not just acquisition — is the single biggest unlock for profitable growth.

Why This Role Now

We are spending efficiently to acquire users — but a substantial portion of revenue is left on the table after the first purchase. Reg→Purchase conversion is below where it should be. Rebill rates erode quickly past month one. Add-on attach is minimal. Our reactivation engine is currently offline. We've been operating an email-only CRM on a platform that doesn't return analytics through its API.

That ends with this hire. This is a role for someone who has already done the transformation we need: turning a basic broadcast CRM into a measurable CVM function that drives incremental revenue across email, SMS, and web push — on the US market specifically.

What You'll Own

Funnel Conversion

• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.

• Own first-purchase activation across the first 7 days.

Retention & Rebill

• Differentiate renewal sequences by plan tier (1 / 3 / 6 month).

• Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason.

• Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics.

Reactivation

• Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure.

• Recover revenue from a base that is currently dormant due to deliverability issues.

Add-on Monetization

• Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel.

Channel & Tooling

• Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative).

• Recover and maintain email domain reputation.

• Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC).

• Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades).

Measurement

• Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.

Expected Outcomes

First 3 Months

• Email deliverability restored to historical baseline.

• Reactivation campaign launched with measurable incremental conversion against a holdout.

• Differentiated renewal flows live for 1 / 3 / 6 month plans.

• Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative.

First 6 Months

• SMS and web push live as ongoing production channels in lifecycle flows.

• Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences.

• Measurable lift in month-1 rebill rate via differentiated and intervention flows.

• Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences.

• Per-flow incremental revenue reported weekly via proper holdout methodology.

12 Months

• CVM channel contributing as a top-3 incremental revenue source for the company.

• Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented.

• Process documentation and tooling stable enough to remove key-person risk.

We keep our hiring process quick and simple

• HR Introduction Call

• Team Interviews

• Challenge

• Reference Check (with three prior managers)

Requirements

You're a Fit If You Have

• 3+ years operating CVM/lifecycle programs on the US market specifically. US b2c subscription. This is non-negotiable — US deliverability, US carriers, US consumer behavior, US compliance.

• 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing).

• Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io , or Klaviyo also relevant.

• Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not "I worked with a vendor who handled it").

• Real, hands-on experience launching web push and measuring its lift.

• SQL good enough to pull your own segments and validate your own data.

• A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks.

• A track record of measurable incremental revenue from CRM, ideally validated through holdout.

• Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan.

Nice to Have

• Experience migrating off a damaged email domain.

• Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming).

• iMessage Business / RCS experience.

• Communication (speak English and Russian).

Benefits

• Clear mandate and ownership from day one. You're the function, not a contributor to it.

• The economics are highly leveraged — even a 5-percentage-point lift on month-1 rebill is meaningful to the bottom line of the company.

• Direct work with the CMO, CEO, and Growth PM. No layers, no politics.

• A market where your work is directly visible to users searching for their next job — outcomes you can feel.

• $4000-7000/month + 38DaysOff.