GTM Growth Lead (ABM)

The company is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.

We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.

The Role

We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.

This is not a traditional growth marketing role . The focus is

• outbound ABM

• pipeline creation

• system design

• experimentation

• sales enablement

You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.

What You’ll Do

• Build and maintain the TAM

• Define ICP, segmentation, and targeting

• Create an evergreen system to identify high-fit accounts

• Develop account scoring (Tier 1 / Tier 2 / Tier 3)

• Own the outbound motion

• Design messaging and sequences (email + LinkedIn)

• Work directly with SDR to improve reply rates and meeting conversion

• Run weekly experiments (targeting, messaging, offers)

• Build the GTM system

• Connect TAM → CRM → outbound workflows

• Ensure accounts and contacts are enriched and up to date

• Define tracking for pipeline and engagement

• Develop signal-driven outreach

• Identify triggers (hiring, product launches, funding, etc.)

• Build a system to prioritize accounts based on signals

• Create playbooks and enable the team

• Develop repeatable ABM playbooks (1:1 and scaled)

• Build messaging templates and objection handling

• Train SDRs and document processes for scale

• Support deal execution

• Help create assets (case studies, calculators, data samples)

• Incorporate sales feedback into messaging and targeting

What Success Looks Like

• Consistent Sales-Accepted Tier 1 / Tier 2 meetings held

• Strong outbound conversion (reply rate → meeting rate)

• A clear, repeatable outbound playbook

Measurable pipeline contribution from outbound

Important Note: This role is focused on outbound pipeline creation and ABM execution , not paid acquisition or traditional growth marketing.

Requirements

• Proven experience building outbound / ABM pipeline

• Track record of generating qualified meetings or pipeline

• Strong understanding of ICP, targeting, and messaging

• Hands-on operator (not just strategy)

• Comfortable working in a fast-paced startup

• Deep experience with Clay, Sales Nav, or sequencing tools

• Experience with SaaS platforms (GTM, recruiting, data, AI)

• Experience training SDRs and building playbooks

Benefits

• Build the outbound GTM engine from scratch

• Work directly with the founder

• High ownership and visible impact on revenue

• Opportunity to shape how the company scales