Growth

ABOUT THE ROLE

We are seeking an Founding Growth specialist to build and lead the company's demand generation and field marketing function from the ground up. As the founding member of our enterprise marketing team, you will design and execute integrated marketing programs that drive measurable pipeline growth, accelerate deals, and deepen customer engagement with researchers and life sciences organizations.

The ideal candidate will have 5–7 years of B2B marketing experience with a strong focus on demand generation, a strong quantitative foundation, and a builder's mindset. You excel at analyzing data to identify opportunities, can clearly articulate the "why" behind your strategies with compelling metrics, and move quickly from insight to execution. You'll have significant autonomy to shape our enterprise marketing approach while working in close partnership with our go-to-market leadership.

RESPONSIBILITIES

• Build the company's enterprise marketing function from the ground up, establishing data-driven strategies, processes, and measurement frameworks

• Develop and execute multi-channel demand generation programs targeting enterprise accounts, including paid campaigns, email nurture sequences, content syndication, and ABM initiatives

• Partner with sales teams to understand segment priorities, account needs, and revenue targets, translating them into actionable marketing plans supported by quantitative analysis

• Design, launch, and optimize integrated campaigns across digital and field channels including webinars, executive events, industry conferences, and targeted account activities

• Establish comprehensive reporting and analytics to track program performance across the funnel—from awareness through pipeline to revenue—and demonstrate clear ROI

• Conduct regular performance analysis to identify trends, optimize conversion rates, and allocate budget to highest-performing channels and tactics

• Build and refine lead scoring models, attribution frameworks, and campaign measurement processes

• Create data-backed recommendations for marketing investment decisions and present findings to leadership with clear supporting metrics

• Design and execute follow-up campaigns, nurture programs, and sales enablement activities informed by conversion data and sales feedback

• Build relationships across the organization to ensure alignment and drive cross-functional collaboration

• Identify and capitalize on new opportunities to drive qualified pipeline from life sciences companies and academic research institutions

YOU MAY BE A GOOD FIT IF YOU HAVE

• 5–7 years of B2B marketing experience with a strong focus on demand generation, ideally at a software/SaaS or technology company, with a track record of driving measurable pipeline and revenue impact

• Strong quantitative background with demonstrated ability to analyze campaign data, build reports, and extract actionable insights from marketing metrics

• Proven experience explaining strategic decisions through data storytelling—you can clearly articulate the "why" behind your recommendations with supporting metrics and analysis

• Comfort working with marketing analytics tools, CRM systems, and spreadsheet analysis to track performance and optimize programs

• Demonstrated ability to build programs and processes from scratch in a startup or high-growth environment

• Experience working closely with enterprise sales teams, understanding sales cycles and how marketing programs impact pipeline velocity

• Strong project management and organizational skills with ability to manage multiple campaigns simultaneously

• Data-driven approach to budget allocation, channel mix optimization, and program prioritization

• Entrepreneurial mindset with comfort in ambiguity and ability to operate with minimal oversight

• Excellent communication skills with ability to present findings and recommendations to stakeholders at all levels

• Bachelor's degree required, preferably in marketing, business, economics, or a quantitative field

STRONG CANDIDATES MAY ALSO HAVE

• Experience in life sciences, healthcare, pharmaceutical, or biotech industries

• Background in AI/ML or technical product companies

• Advanced skills in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker) and marketing automation tools

• Familiarity with account-based marketing (ABM) strategies, tools, and measurement

• Experience building attribution models or multi-touch attribution analysis

• Track record of A/B testing and conversion rate optimization

• Experience with executive programs or events targeting VP+ and C-level personas

• Track record of building or scaling marketing functions at early-stage companies

• Understanding of research-focused or science-focused audiences

• SQL or other data analysis skills

LOCATION AND TRAVEL

We have a great office in Oakland, CA, and we'd love to see you there if you're local. That said, we're just as happy for you to work remotely. We do get the whole team together for a quarterly retreat somewhere fun, because in-person time matters to us.

COMPENSATION, BENEFITS AND PERKS

For all roles at the company, we use a data-backed compensation framework to keep salaries market-competitive, equitable, and simple to understand. For this role, we target a range of: $133K to $240K + equity depending on the level of the candidate.

In addition to working on an ambitious mission alongside a world-class, collaborative team, you’ll receive:

• Fully covered health, dental, vision, and life insurance for you + generous family coverage

• Every Elician receives a $200 monthly wellbeing stipend to spend on whatever supports your health and wellbeing

• Flexible vacation policy with a recommendation of 20 days

• 401(k) with 6% employer match

• $2,000 device budget + ongoing equipment refresh

• Personal and professional development budget

• Flexible work environment across North America and Europe, with quarterly in-person retreats and coworking events