Go-To-Market Lead (Germany)

About us

Hey there! We're the company, and we're making the Autonomous Back Office actually achievable for businesses. We enable European companies to integrate AI agents into their business, because AI is only useful when it actually fits into daily operations.

We help the most strategic European industries – manufacturing, logistics, and wholesale – automate the messy, manual processes that most tools can’t handle.

We’re a fast-growing, VC-backed scale-up based in Amsterdam, with big ambitions for 2027 and beyond. This is your chance to join early, have real impact, and grow alongside the company. If that sounds something you want to help build, we'd love to have you on board!

About the role

We're looking for a Go-To-Market Lead to open and lead the German market for the company. This is a senior, hands-on leadership role: you set the strategy for Germany, build the first pipeline yourself, close our first German customers and own the German number. You'll work directly with our founding team, including our CCO, and you'll be the face of the company in Germany.

As the market grows, you'll lead a small German pod. A Go-To-Market Associate will join you to run revops and German-language outreach and calling, and a Forward Deployed Engineer will join once the first deals are signed, to deliver for those customers.

Responsibilities

• Open and lead the German market: build pipeline from scratch and close our first German customers, focused on mid-size and larger manufacturing, logistics and wholesale companies

• Own the German number: set targets with the founding team and be accountable for pipeline and revenue in Germany

• Own the full sales cycle: from first contact to signed contract, including C-level conversations and complex, multi-stakeholder deals

• Build the German playbook: ICP, German-language messaging, channels and partners

• Lead the pod: coach the Go-To-Market Associate on pipeline and work with the Forward Deployed Engineer on first deliveries

• Represent the company: with German customers, partners and at industry events

• Work directly with the founding team: on strategy, targets, approach and customer feedback

• Bring insights: from German customers back into product development

What we’re looking for

• Around 10 years of B2B sales experience, with a strong track record of closing complex deals and hitting targets

• You have opened a market or built a sales territory from scratch before, and you have taken ownership of a number

• A senior seller who still loves running deals yourself and is ready to lead a small team as it grows, not a sales executive who manages from a distance

• You're an excellent relationship builder. You win trust fast, communicate with confidence at all levels, and genuinely enjoy the process of turning a cold conversation into a long-term partnership.

• You're commercially sharp and consultative. You understand that the best outcomes come from genuinely understanding someone's pain, not pitching a product. You listen well and use data to shape your priorities.

• You're energised by ambiguity. A new market with no playbook excites you rather than stops you.

• Native-level German and fluent English

• Based in Germany, or in the Netherlands

Nice to haves

A network in the German Mittelstand. Experience in B2B sales, partnerships, or business development. Background in SaaS, AI, or Consultancy. Networks in manufacturing, wholesale, distribution or the PE industry. Previous entrepreneurial experience is a big plus, built something, ran something, grew something. 50% of our team are former founders, that tells you something.

Why the company?

Change the world, literally. Traditional industries are sitting on a massive AI opportunity and most of them haven't been reached yet. You'll be the one opening those doors.

Work, learn, have fun. We're building one of the strongest commercial teams in Europe. You'll work directly with the founding team, surrounded by exceptional talent, and genuinely enjoy the people around you.

Build a unique network. The company is a global top AI brand. You'll connect with industry leaders and some of the most important operators in tech and traditional industry.

Get autonomy and ownership. You design the approach, build the relationships, own the results, and grow with the company.

Compensation. Competitive salary depending on experience, strong bonus structure (fi we win you win), and an excellent share package that makes this genuinely worth betting on.