Digital Marketing & Property Research/Lead Specialist - 171

Position : Digital Marketing & Property Research/Lead Specialist

Salary : PHP 95,000 - 107,000/month

Working Hours & Conditions : Aligned with Australian hours; full-time (remote)

Holidays : AU Holidays

ABOUT THE COMPANY

The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors.

As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility.

OVERVIEW

The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts.

This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out

RESPONSIBILITIES

• Digital Presence & Brand Setup (Initial Focus)

• Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates)

• Establish and manage social media profiles (LinkedIn, Facebook, Instagram)

• Ensure consistent branding and messaging across all digital channels

• Lead Generation & Property Research

• Source and scrape leads from platforms such as Property Guru

• Identify potential property opportunities, owners, and agents

• Build and maintain a structured lead database

• Support outbound targeting strategies within the Christchurch market

• Email Marketing & Agent Outreach

• Develop and execute monthly email campaigns targeting Christchurch-based agents

• Create engaging content relevant to market activity and opportunities

• Manage email lists and campaign performance

• Social Media & Content Management

• Plan and execute regular social media content

• Share property insights, listings, and market updates

• Align content with lead generation and brand-building goals

• Website & Content Management

• Maintain and update website content (listings, blogs, insights)

• Ensure website is optimised for lead capture and user experience

• Support basic SEO initiatives

• Market Research & Insights

• Monitor the Christchurch property market (residential and commercial)

• Provide regular insights on:

• Market trends

• Pricing movements

• Investment opportunities

• Support the business with a “market pulse” view to inform decisions

Requirements

QUALIFICATIONS

• Direct experience in the New Zealand property industry (real estate, property management, development, or investment)

• Strong understanding of NZ property platforms (e.g., Property Guru)

• Experience in digital marketing, lead generation, or social media management

• Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)

• Strong written and verbal communication skills (for email campaigns and content creation)

• Highly organised and able to work independently

PREFERRED SKILLS (nice to have)

• Experience working with Christchurch property market

• Familiarity with commercial property

• Basic SEO and analytics knowledge

• Experience with CRM systems or lead management tools

WORK STRUCTURE

• Flexible / remote-friendly role

• Part-time or contract engagement

• Opportunity to grow into a larger role as the business scales

WHY JOIN?

• Opportunity to build a property brand from the ground up

• Work directly with a growing Christchurch-based business

• High level of ownership and autonomy

• Combine property expertise with digital marketing

• Long-term growth potential as the portfolio expands

IDEAL CANDIDATE PROFILE

This role is ideal for someone who

• Has hands-on NZ property experience and understands the market

• Enjoys both marketing and research-driven work

• Is comfortable building systems and processes from scratch

• Can operate independently and take initiative

• Wants to play a key role in growing a property-focused business