Data Analyst

Data Analyst (LTV / Predictive Analytics)

The company is a B2C mobile publisher in EdTech: subscription apps, in-app monetization and performance marketing at scale. LTV prediction is how we decide where to invest, and the forecasting pipeline is already live. We are opening this role to have one senior analyst own its accuracy and its evolution. This is research and predictive analytics, not reporting: everything that can be standardised is already automated by Data Engineering, so the work is hypotheses, factor analysis and improvements to the prediction algorithm itself. You report to the Head of the Operational Department and work directly with Product, UA, Finance and Data Engineering.

What you will do

• Own and develop the LTV prediction algorithm: find the parameters and factors that increase forecast accuracy, prototype improvements in SQL, measure the gain, then hand the logic over to Data Engineering.

• Validate forecasts on closed cohorts, monitor forecast quality over time and explain where exactly a model deviates from actual LTV.

• Research what moves LTV: product features, segments, purchase sources (for example, purchases coming through CRM vs other sources), and adapt the prediction logic to them.

• Run analytical research end to end, from a vague question to a documented recommendation for Product, UA and Finance: where payback improves, where to concentrate media buying, what changes unit economics at company level.

• Automate analytical routines and model quality monitoring together with Data Engineering.

Requirements

Critical

• 4+ years in Data Analyst / Senior Data Analyst / Product Analyst roles with a product analytics focus: measuring the impact of factors on business metrics, not marketing attribution.

• Strong SQL: complex queries, window functions, optimisation. Here SQL is the main instrument for prototyping and testing the algorithm.

• Solid mathematical statistics and understanding of how ML models work: you can build and validate a forecast, judge model quality (MAE, RMSE, MAPE, R2), run factor analysis and explain where a model broke.

• Product background with in-app monetization and its economics: LTV, cohorts, retention, ROI, CAC, ARPU, payback. Subscriptions are ideal; other in-app B2C models also work. Ad-only monetization is a different pattern and is not a fit.

• A proven end-to-end pattern: you take a vague question, form a hypothesis, dig into it and bring it to a recommendation. There is no micromanagement here and almost no standard tasks.

• Ability to back conclusions with data and to communicate them to both technical and business stakeholders.

Non-critical

• Python (pandas, numpy, scikit-learn) for analysis and modelling: welcome, but not a blocker if the statistical and analytical thinking is there.

• A/B testing and statistical hypothesis testing.

• BI tools (Tableau, Looker, Power BI).

• Cloud DWH and large data volumes (Athena, BigQuery, Snowflake, Redshift or similar).

Will be a plus

• Feature engineering and model interpretation (SHAP, feature importance).

• Mobile products, gaming or subscription businesses.

• Our stack: Amazon Athena, S3-based DWH, CatBoost, Tableau, Git, Jupyter.

Why You'll Love Working With Us

• Impactful Work:  Your contributions will directly shape the future of our company.

• Innovative Environment:  We're all about trying new things and pushing the envelope in EdTech.

• AI solutions

• Wealth:  We offer a competitive salary.

• Balance:  Flexible paid time off, you get 21 days of annual leave + 10 bank holidays.

• Collaborative Culture:  Work alongside passionate professionals who are as driven as you are.

Hiring process

• Intro call with the recruiter.

• Technical interview: SQL, statistics and ML fundamentals, plus an analytical case on how you build a plan to investigate a problem.

• Final interview with the department head. Optionally, a 30-minute culture fit conversation with HRBP.

If this is the kind of work you want to own, send us your CV. We will come back to you with the next step.