Creator Manager

ABOUT the company

The company is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.

At our core, the company is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.

Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.

What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing the company's role as a defining player in the future of media innovation.

ABOUT THE ROLE

This role owns the company's creator program and builds Shadow's from nothing. The the company program is run today by the VP of Marketing, which caps how far it can go.

Our creators are operators. They run brands, agencies, and growth teams, and their audiences are founders, marketers, and operators making buying decisions. That makes this a B2B creator role, which is the part we care about most. Sourcing is judged on operating credibility and point of view rather than follower count, and the commercial structure runs closer to a partnership than to a rate card for a sponsored post. Someone whose background is fashion or consumer product influencer campaigns will find that very little of that experience transfers.

The two sides of the job have separate goals. At the company you grow the roster and the volume and quality of what it publishes across Instagram, LinkedIn, X, and YouTube. At Shadow you build a creator-led acquisition funnel that does not exist yet, measured on signups rather than on the company's follower numbers. You will report to the VP of Marketing and work alongside a designer, a video editor, and a Marketing Ops & Social Media Manager who keeps the creator CRM current. Design and video are not your job. You brief the designer and video editor for the assets creators need, and you own the relationships and the funnel.

This is a fully remote role supporting a team in the EST time zone, and we are hiring for it in Brazil, Portugal, and Spain.

WHAT YOU'LL DO

The company's Creator Program

• Run the existing roster day to day: relationships, briefs, scheduling, and the cadence of what they publish.

• Source new operator-creators, judged on what they have built and how sharp their thinking is.

• Raise the volume and quality of creator content across Instagram, LinkedIn, X, and YouTube, working toward the Instagram target of 40,000 followers by the end of 2027.

• Collect and organize reviews, testimonials, and social proof from creators and clients so the rest of the team can use them.

Shadow's Creator Channel

• Build the channel from zero: find the operators whose audiences are Shadow's buyers, and bring them on.

• Design a creator-led acquisition funnel, from post to signup, and work with the Retention Marketer on the email path behind it.

• Report on it as its own channel, measured on signups and pipeline rather than folded into the company's numbers.

Across Both

• Structure and manage the commercial side of each relationship: fees, affiliate and referral terms, co-marketing, advisory arrangements.

• Feed creators the strategy, data, and product access they need to say something specific rather than generic.

• Keep the creator CRM accurate, working with the Marketing Ops Manager.

• Know which creators are producing results and which are not, and act on it.

WHAT WE'RE LOOKING FOR

• A real understanding of B2B. This is the most important thing on this list. Our creators talk to founders, operators, and growth teams, and a creator program run like a consumer brand's will not work here.

• Genuine experience running creator, partner, or community programs where the creators were practitioners with an audience. Years matter less than whether you have actually done it.

• Enough commerce and growth literacy to hold a real conversation with someone who runs a brand or an agency. Creators at this level work out within one exchange whether you know the space.

• Smart in a way that shows up in the work. You can judge whether an audience is real, structure a deal that works for both sides, and brief someone without flattening their voice.

• Experience structuring the commercial side of these relationships, including fees, affiliate and referral terms, and co-marketing.

• Organized enough to run a growing roster without anything slipping: contracts, deliverables, payment schedules, all of it.

• AI-native. Our team works alongside AI for analytics, reporting, and drafting, and you should be excited to build workflows with it.

• Comfortable building a channel that does not exist yet, for Shadow, while running an established one, for the company, at the same time.

BONUS POINTS

• You have built an audience of your own, on any platform.

• Experience marketing a SaaS or software product to a business audience.

• Agency, ecommerce, or performance marketing background.

• You already know creators in the commerce, growth, or B2B software space.

• Familiarity with Notion, our operating layer.

WORKING AT the company

The company is not a typical agency. We are looking for A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.

We believe in autonomy with accountability, truth over comfort, and outcomes over optics.

• Unlimited PTO + Local holidays (Relevant to your hub): Rebooting is part of the work. Take the time you need to stay sharp.

• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.

• Parental Leave: Flexible parental leave to support new parents during this important transition.

• Growth: Our interdisciplinary model gives every the companyer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.

Equal Opportunity Statement

The company is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.