Creative Producer, Senior Manager Asia

About the company

Founded by fans, the company delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role

The Senior Manager, Creative producer — Asia (Ex IN) will lead the end-to-end operational delivery of regional campaigns across Asia excluding India, including Southeast Asia, Korea, Taiwan, and other priority markets. Based in Singapore, this role will ensure that campaigns move efficiently from brief to market through clear workflows, strong cross-functional coordination, disciplined production management, and reliable launch readiness.

You will work closely with Regional Marketing, Growth, Partnerships, Content, Communications & PR, Localization & Operations, Product, global creative teams, agencies, production partners, and distribution platforms. The role will manage campaign intake, prioritization, briefing, production,  approvals, asset delivery, launch tracking, reporting, and post-campaign learning.

This is a senior individual-contributor role requiring strong project management, creative operations expertise, stakeholder influence, attention to detail, and the ability to manage complex multi-market campaigns across different time zones and cultures.

Role overview - Lead creative producer Across Asia (Ex IN)

• Own campaign operations from intake and briefing through prioritization, resourcing, production, approvals, launch, and post-campaign closeout.

• Translate regional marketing, content, growth, partnership, and communications priorities into clear creative briefs, scopes, workplans, timelines, owners, dependencies, and deliverables.

• Establish campaign operating rhythms, status reporting, production trackers, decision forums, and escalation paths.

• Maintain a consolidated view of campaign progress, asset status, approvals, risks, dependencies, resource constraints, and launch readiness.

• Ensure campaigns are delivered on time, within agreed scope, and in line with brand, market, partner, legal, and channel requirements.

Manage Creative Production and Asset Delivery

• Coordinate the development, adaptation, production, review, approval, and delivery of campaign assets across digital, social, content, partner, retail, event, platform, and owned channels.

• Partner with creative leads to ensure briefs are complete, objectives are clear, audiences are defined, and deliverables are appropriately scoped.

• Manage asset requirements, specifications, version control, usage rights, file delivery, trafficking, and distribution across markets and channels.

• Coordinate creative revisions and approvals across Marketing, Creative, Content, Legal, Communications, Partners, and global teams.

• Ensure final assets meet the company brand standards, campaign objectives, partner specifications, local market requirements, and accessibility expectations.

Coordinate Localization and Market Adaptation

• Manage the handoff of creative assets to Localization & Operations for translation, cultural adaptation, subtitling, dubbing, or other market requirements where applicable.

• Track localized asset status, quality reviews, approvals, and final delivery across priority Asia (Ex IN) markets.

• Ensure local adaptations preserve campaign intent, creative quality, brand consistency, and cultural relevance.

• Identify localization dependencies and risks early and incorporate them into campaign plans and launch timelines.

• Partner with regional market stakeholders to validate asset relevance and readiness.

Drive Cross-Functional Campaign Readiness

• Coordinate with Regional Marketing, Growth, Partnerships, Content, Communications & PR, Localization & Operations, Product, Legal, Data, Finance, and Customer Experience.

• Lead readiness reviews for content launches, seasonal campaigns, partner activations, brand initiatives, events, and market programs.

• Track decisions, actions, dependencies, risks, and open issues through to resolution.

• Ensure all campaign stakeholders understand their roles, deadlines, approval requirements, and launch responsibilities.

• Escalate delivery risks and trade-offs in a timely, structured, and solutions-oriented way.

Manage Agencies and Production Partners

• Coordinate internal creative teams, agencies, production companies, freelancers, localization vendors, media partners, and other external resources.

• Establish clear scopes of work, production schedules, service levels, quality expectations, review cycles, and delivery requirements.

• Monitor partner and vendor performance across quality, timeliness, responsiveness, capacity, and cost.

• Support partner onboarding, briefing, evaluation, performance improvement, and closeout.

• Build trusted relationships that improve creative efficiency, collaboration, and delivery quality.

Build Scalable Campaign Operations

• Develop and maintain campaign operations playbooks, templates, workflows, checklists, dashboards, and reporting frameworks.

• Improve briefing quality, production visibility, approval speed, asset reuse, localization handoffs, and launch execution.

• Maintain organized campaign documentation, asset libraries, version control, rights information, and delivery records.

• Identify opportunities to simplify, standardize, automate, and scale recurring campaign operations across the region.

• Establish and track operational metrics such as on-time delivery, asset completeness, approval cycle time, issue aging, vendor performance, and launch quality.

• Lead post-campaign reviews and translate learnings into improved processes, planning, and future campaign execution.

Experience and qualifications

• 8+ years of experience in campaign operations, creative operations, integrated marketing, production management, program management, or a related field.

• Experience managing complex, multi-market campaigns across entertainment, media, streaming, technology, gaming, consumer platforms, or a related industry.

• Strong understanding of creative briefing, production workflows, asset management, localization handoffs, approvals, trafficking, and launch readiness.

• Demonstrated experience managing multiple campaigns, agencies, production partners, stakeholders, timelines, and dependencies simultaneously.

• Experience building and improving creative operations processes, workflows, templates, trackers, dashboards, and quality-control frameworks.

• Experience working with creative teams, marketing teams, localization vendors, media partners, agencies, and external production resources.

• Strong project management, organization, prioritization, problem-solving, and stakeholder-management skills.

• Ability to balance creative quality, cultural relevance, brand consistency, launch deadlines, partner requirements, and operational constraints.

• Experience working in a matrixed and globally distributed organization across different time zones, markets, cultures, and backgrounds.

• Strong written and verbal communication skills, including the ability to provide concise status updates and executive-level escalations.

• High attention to detail and a strong commitment to quality, timeliness, and follow-through.

• Willingness to travel across Asia and internationally as required.

• Fluency in English is required; knowledge of relevant Asian languages is a significant plus.

• Knowledge and passion for anime, entertainment, creative culture, and fan communities is a significant plus.

Why you will love working at the company

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

• Flexible time off policies allowing you to take the time you need to be your whole self.

• Generous medical, dental, vision, STD, LTD, and life insurance

• Health Saving Account HSA program

• Health care and dependent care FSA

• 401(k) plan, with employer match

• Employer paid commuter benefit

• Support program for new parents

• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-remote

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

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Courage. We believe that when we overcome fear, we enable our best selves.

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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

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Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at the company. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The company is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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