Creative Brand Strategist

About the company

The original mission of the company is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.

Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

The Role

We are seeking a Creative Brand Strategist to shape brand direction, elevate storytelling, and drive high-impact marketing initiatives that reinforce the company’s positioning across ASEAN. This role blends strategic brand thinking with hands-on creative execution across campaigns, content, and community-building initiatives.

You will be responsible for developing compelling brand narratives, designing integrated marketing strategies, and ensuring consistent, memorable brand presence across all channels.

What You'll Do

• Brand Strategy & Creative Direction

• Define and evolve the company’s brand narrative, positioning, and messaging across markets.

• Lead the ideation and development of creative concepts for campaigns that strengthen brand perception and audience engagement.

• Ensure brand consistency across all communication touchpoints, content formats, and marketing activities.
• Campaign Development & Execution

• Plan and execute integrated brand campaigns to drive awareness, engagement, and lead generation.

• Work closely with designers, content creators, and cross-functional teams to translate brand strategies into high-quality creative assets.

• Monitor campaign performance, analyze results, and provide strategic insights for continuous improvement.
• Content & Community Engagement

• Oversee content strategy for social media, newsletters, and community channels to ensure impactful storytelling.

• Build and nurture an active online/offline community aligned with the company’s mission and brand values.

• Develop initiatives that increase participation, advocacy, and brand loyalty.

• Identify and leverage user-generated content to strengthen brand authenticity.
• Partnerships & Insights

• Collaborate with influencers, creators, and brand advocates to amplify the company’s reach.

• Develop programs that turn loyal users into brand champions and ambassadors.

• Conduct in-depth data analysis to uncover insights that support brand strategy and future campaigns.

Location

This role is remote, but candidates must be based in Singapore . We are hiring specifically for this market, so applicants should already be based in Singapore.

Language

English is our main working language across global teams. Strong English communication is required.

Interview Process

Our process is designed to move fast

• Portfolio review

• Online assessment or practical task

• Role-specific interview

• CEO / Final Interview

For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.

Requirements

What We're Looking For

• 3–5 years of experience in brand strategy, creative strategy, digital marketing, or related fields.

• Strong understanding of branding, content development, social media, and community engagement.

• Ability to translate business goals into creative concepts and integrated brand strategies.

• Familiarity with content management systems, community platforms, and analytics tools.

• Excellent communication, storytelling, and strategic thinking skills.

• Proven ability to manage multiple projects with strong attention to detail.

• Highly proactive, adaptable, and comfortable working in a fast-paced, high-growth environment.

Benefits

• Competitive salary and opportunity to grow into a creative leadership role.

• Ownership of high-impact visuals seen by millions of users.

• A fast-moving team that values clear thinking, smart design, and execution.

• A company where creativity and experimentation are encouraged.

• Hybrid working system