Copywriter

Copywriter (Conversion-Focused Marketing)

Location: Remote

Compensation: $1300 - $1600

Position Overview

We are looking for a performance-driven Copywriter who understands how to create messaging that converts.

This role is ideal for someone with strong experience writing

• landing pages

• email campaigns

• nurture sequences

• paid ad copy

• funnel messaging

You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services.

We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.

Key Responsibilities

Landing Pages & Funnel Copy

• Write and optimize high-converting landing pages, sales pages, and lead generation funnels

• Develop messaging tailored to different audience stages (awareness, consideration, conversion)

• Improve CTA performance, offer positioning, and conversion flow

• Collaborate with designers and marketers to align visuals and messaging

Email Marketing & Lifecycle Campaigns

• Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns

• Develop lifecycle messaging for lead generation, retention, and re-engagement

• Support segmentation-based email marketing strategies

• Optimize subject lines, hooks, CTAs, and conversion-focused messaging

Paid Advertising & Campaign Support

• Write ad copy for Meta, Google, LinkedIn, and other paid channels

• Create performance-driven hooks and messaging frameworks

• Support campaign testing and copy iterations based on results

Content & Optimization

• Conduct audience research and competitor analysis

• Support SEO-aware landing page and website content creation

• Analyze campaign performance and improve messaging based on engagement and conversion data

• Assist with A/B testing initiatives for headlines, CTAs, and offers

Requirements

Must-Haves

• 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing

• Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy

• Experience writing for B2B and/or B2C audiences

• Strong understanding of direct-response copywriting principles

• Excellent English communication and writing skills

• Ability to adapt tone and messaging across industries and audiences

• Familiarity with conversion metrics and campaign optimization

Preferred Qualifications

• Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel

• Experience supporting paid advertising campaigns

• Understanding of funnel stages (TOFU/MOFU/BOFU)

• SEO and search intent optimization experience

• Experience with A/B testing and CRO principles

• Familiarity with AI-assisted copywriting workflows and tools

Ideal Candidate

• Strong understanding of audience psychology and persuasive messaging

• Analytical and performance-oriented mindset

• Organized and able to manage multiple projects simultaneously

• Comfortable working in fast-paced remote environments

• Collaborative, proactive, and detail-oriented

• Able to balance creativity with measurable business outcomes

Nice-to-Have Experience

• E-commerce or DTC brands

• SaaS or B2B marketing

• Healthcare, restaurants, gyms, or local service businesses

• Lifecycle email marketing and retention campaigns

• UGC/VSL script writing

To Apply

Please include

• Resume

• Portfolio or writing samples

• Examples of landing pages, emails, or campaigns you’ve worked on

• Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)