Direct Response Video Copywriter

Location: Preferred on-site in Orange County, CA (Santa Ana office). We're also open to hybrid or remote candidates working on Pacific Time (PT).

Type: Contractor (freelance, project-based)

Salary: Fixed hourly rate, agreed in writing before each project

About Us

The company is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.

We’re not a startup hoping something works. We’re a team that has done it repeatedly — taken products from idea to category leader, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership.

This is the place where you’ll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this.

The Role

We ship hundreds of video ads a month across Meta, TikTok, and YouTube, and we are building a bench of freelance direct response copywriters who can write the scripts behind them. You get a brief, you send back a script with hooks and visuals, we produce it, and you see how it performed. This is freelance, project-based work, not a retainer or full-time role. You are paid hourly, and the writers whose work performs get more briefs.

What you will do

• Write video ad scripts. Creator and UGC-style talking heads, voiceover-driven product demos, founder and expert angles, problem-solution advertorials, mashups. Mostly 30 to 90 seconds, written for Meta, TikTok, or YouTube.

• Write hooks in volume. Every script comes with several options we can test.

• Write to trigger emotion, but use logic to justify. You can craft strong words and copy, but the flow makes sense to the viewer and drives purchase intent.

• Write the visuals with the words. Every line of dialogue gets a visual next to it: what is on screen, the on-screen text, the product moment.

• Work from specific or vague briefs. You are flexible in your approach and can fill in the blanks even if not everything is put in front of you. You ask the right questions to unblock yourself as needed.

• Know and use performance metrics. You can see what has worked in the past and use that to inform what you write in the future. You learn from performance.

• Stay inside the lines. Every product category has claim rules. We give you the do and do not list for each product and you write within it.

Requirements

• Hooks are your strength. You can write ten different openings for the same concept that trigger, excite, and engage a target audience.

• You have a process. You can trace a line from the persona to the problem to the angle to the hook. If we ask "why this concept," you have an answer.

• You think in dialogue and visuals. You write for the screen. Your scripts say what we see, not just what we hear.

• Punchy copy. No slogans, no fluff, nothing that sounds like an ad agency wrote it.

• Persona-first. You go after specific persons and problems, then show how the product fixes it.

• Real direct response experience. You have written paid social video ads for DTC or ecommerce brands, you know what hook rate, CTR, and ROAS mean, and you have seen your scripts run and get results.

• Fast and reliable. You can turn a brief into a script in a few days and hit the date you agreed to.

• You take notes well. You learn fast and ask the right questions to improve.

• Nice to have. Consumer products or CPG experience. Comfort using AI tools for research and first drafts. Familiarity with TikTok Shop and Amazon-style creative.

Compensation & Details

• Type: freelance, independent contractor. Not an employee position.

• Location: preferred on-site in Orange County, CA (Santa Ana office); open to hybrid or remote candidates working on Pacific Time (PT).

• Compensation: fixed hourly rate, agreed in writing before the project.

• Hours: none guaranteed, with a weekly hour cap agreed per project. Volume depends on performance and our testing calendar.

• Start: rolling. We review applications as they come in.

• Tools: Google Docs and Sheets for scripts, ClickUp for briefs and feedback.

Benefits

What We Offer

• Flexible location: on-site in Orange County, CA preferred, with hybrid or remote options on Pacific Time (PT)

• Direct access to leadership and real ownership of your work

• Exposure to the full consumer products machine across multiple brands

• Learning & development opportunities

Why the company

• We build and scale category-leading eCommerce brands

• We operate with speed, ownership, and accountability

• Ideas move quickly from concept to execution

• Every team member has direct impact on company growth

• We value operators who think strategically and execute decisively

Equal Employment Opportunity

The company is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all team members feel valued and respected. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability, medical condition, genetic information, or any other characteristic protected by applicable federal, state, or local laws.

We believe diversity drives innovation and strengthens our ability to serve our customers. All qualified applicants will receive consideration for employment based on merit, qualifications, and business needs.