Brand Designer

The company is a family technology company on a mission to help families raise financially smart kids and navigate life together. Its suite of products — including the the company app, debit card, Safe Family GPS trackers, and Family Hub — brings together financial tools, safety features, and everyday family management in one connected experience. Designed for busy families who want convenience without compromise, the company continues to innovate alongside the evolving needs of modern life. Today, more than 6.5 million family members trust the company to stay in sync.

At the company, we're here to make the day-to-day easier and futures brighter, so families can spend less time managing life, and more time living it. That's why we get out of bed every morning.

We are looking for a Brand Designer with a passion for creative storytelling and experience working within a design system on a wide range of activations. In this role, you will partner closely with the Design team to build and grow the company’s visual brand identity across all of our marketing, advertising, and product touchpoints. You’ll be responsible for creating work that connects with families, clearly communicates all our product offerings, brings surprise & delight, and differentiates the company in the competitor space.

Your day-to-day

• Concept and design engaging visual assets across the company’s brand and product ecosystem to support customer acquisition, engagement, and retention efforts.

• Work on a range of creative projects like marketing and product launch campaigns, website landing pages, emails, social media content, in-app content, company swag, presentation decks, direct mailers, and more.

• Leverage motion to engage viewers and support storytelling.

• Drive consistency and cohesion across the brand, building upon guidelines and identifying opportunities for fresh visual expression.

• Collaborate with marketing and product managers, creative directors, strategists, copywriters, designers, and cross-functional teams to ensure your work delivers on the creative brief and meets business objectives.

What you’ll bring to the team

• 1-3 years of design experience at a creative agency or in-house at a design-led company.

• A dynamic portfolio showcasing diverse design skills: layout, typography, color, form, motion, storytelling, and brand systems.

• Excellent attention to detail and ability to work within brand guidelines

• Strong visual and verbal communication skills, with the ability to work effectively in a team environment

• A strong grasp on contemporary design aesthetics, trends, and interest in emerging technologies.

• Advanced design skills in Figma. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign). Working knowledge of AfterEffects is a big plus.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

• Nice to have: ability to design for print and create press-ready mechanical files

Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.

Our stance on salaries

The company provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. The company conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.

The estimated base pay range for this position in (NY, CA, WA): $85,000- 110,000 The estimated base pay range for this position in (CO): $85,000 - 100,000

Who we are

It takes a talented team to aim for a mission like ours. We're looking for people who ask "is it bold enough?" People who bring their real selves to the table and push the people around them to do the same. We win by never hesitating to jump in, offer a hand, or share the credit, because we know we're stronger together than apart. And through all of it, the mission stays the thing we measure ourselves against: are we doing right by the families counting on us? If that sounds like your kind of team, we'd love for you to apply.

The company is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.

The company is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [link for members]