X Writer

ABOUT the company

The company is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.

At our core, the company is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.

Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.

What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing the company’s role as a defining player in the future of media innovation.

ABOUT THE ROLE

We're looking for an X writer to run our executive content program for two brands: the company, our growth marketing agency, and Shadow, our AI commerce platform. Ad Age recently described us as "if Omnicom was rebuilt on AI." Our buyers, founders and operators, follow the conversation on X first, and our executives reach more of them than any company page. X is the main channel for this role. You'll also adapt the best of it for LinkedIn, where the same buyers make considered decisions.

You make our executives sound like themselves, consistently, every week. You interview them, write for them, plan what each of them posts, and edit until it reads like a person, not a brand. Team members who want to post get your help too.

This is a remote role, hiring in Brazil, Portugal or Spain only, working with a team in the EST Time Zone, and all business is conducted 100% in English.

WHAT YOU'LL OWN

• The Executive Content Program: Run it day to day across our executive team, so every account has a clear voice, a plan and a steady rhythm.

• Voice Interviews: Recorded interviews with executives that become posts close to their own words.

• Context Files: A living file for every executive: voice, expertise, stories and the lines they won't cross, built from calls, talks and interviews.

• Ghostwriting: Ideas, drafts, edits and approvals for executive posts and threads on X, end to end, plus the LinkedIn versions.

• The Executive Calendar: One calendar across all executive accounts. You decide who posts for each launch and keep topics from colliding.

• Launch Days: Coordinate executive posts around launches, webinars and events so the accounts reinforce each other.

• Formats: X posts, threads, replies and quote posts, short video clip scripts, and LinkedIn text posts and carousels repurposed from them, from talks and from appearances.

• Editing: Every draft gets a human edit. Marketing speak comes out; the person's voice stays in.

• Reading What Works: Track which topics, formats and voices reach our buyers on X and LinkedIn, and feed it back into the calendar.

YOU SHOULD APPLY IF THIS SOUNDS LIKE YOU

• You have ghostwritten for founders or executives on X, and the posts sounded like them. Send links. LinkedIn samples are a plus.

• You understand B2B buyers making considered decisions.

• You know commerce and growth well enough to write about DTC, performance marketing, retention and AI tooling without a briefing.

• You can interview a busy executive for 20 minutes and leave with a week of posts, in several distinct voices.

• You are a sharp editor who cuts marketing speak and keeps a person's voice.

• You live on X and know how it works: hooks, threads, replies, quote posts and timing. You also know LinkedIn formats well enough to adapt the same idea for it.

• You already work with Claude, ChatGPT, or similar daily for research and ideas, and you know where AI stops and editing starts.

HARD DISQUALIFIERS

• No ghostwriting samples on X for executives or founders.

• Copy that reads like marketing, not like a person.

EQUAL OPPORTUNITY STATEMENT

The company is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.