VP, Sales (New Business)

Join AdRoll at an exciting inflection point as we evolve our go-to-market strategy and build the next chapter of our growth. As a sales leader, you’ll have the opportunity to transform and scale  our new business engine, strengthen a high-performing sales organization, and help businesses unlock the power of AI-driven advertising and marketing across NAMER, EMEA, and APAC markets.

You’ll help shape our commercial strategy, GTM approach, sales operating model, and growth plan while leading a team through a period of meaningful transformation. You’ll have meaningful ownership, executive visibility, and the opportunity to make an outsized impact by building scalable sales motions, developing great talent, leveraging AI to transform how sales teams operate, and partnering cross-functionally to drive growth.

If you’re energized by transformation, thrive in an entrepreneurial environment, and want to help shape what’s next, AdRoll offers the opportunity to lead, build, and grow alongside a talented team.

You'll report to our CEO and lead New Business Sales as AdRoll scales revenue. As the VP, Sales, you'll manage a team of ~30+ Sales talent and own new logo acquisition across our mid-market accounts and above. You'll play a key role in shaping the broader commercial and go-to-market strategy, partnering closely with Customer Success, Product, Marketing and Operations to turn our platform into new revenue.

This role is open in San Francisco, New York City, or US Remote locations.

Unsure that you check all the boxes? You should still apply! We'll review your application for other opportunities.

The impact you'll make

• Transform and scale the new business engine: Own pipeline, new logo acquisition, revenue performance and sales productivity,  while evolving the organization, process and operating model to support our next phase of growth.

• Shape commercial and GTM strategy: Partner with our CEO and executive team on business and revenue strategy, including market segmentation, ICP, territory design, resource allocation, sales capacity and planning.

• Build a scalable sales motion: Design and evolve your new business sales motion while building a high-performing, multi-solution sales organization through strategic hiring, coaching, and thoughtful organizational design

• Partner across the customer lifecycle: Work closely with Customer Success to create strong post-sale transitions and, more importantly, establish the foundation for retention, customer value and expansion. Partner with Product and Marketing on positioning, launches and pipeline generation, bringing market insights back into the roadmap and GTM strategy.

• Own the new business operating rhythm:  Establish rigor around pipeline health, conversion, win rates, quota attainment, sales productivity and forecast accuracy, and communicate performance, insights and actions to the executive team.

• Build momentum and shape what’s next: Establish clear priorities and measurable impact in your first two quarters, while  bringing your own perspective on  new business plan, team design and comp plan into 2027 planning.

• Represent AdRoll in the market: Build credibility with brand and performance marketers and agencies and serve as a compelling voice on programmatic advertising, adtech and the future of AI-driven marketing

Skills you'll bring

• 12+ years of relevant sales experience with at least 6+ years of senior leadership experience selling media, programmatic advertising or adtech to mid-market accounts and above, with ACVs from 100K+.

• A strong track record of new logo acquisition: you've built a pipeline and closed new business as a seller and as a leader.

• Deep demand side expertise with a strong understanding of the ad-tech ecosystem.

• Mid-market sales experience, with a record of growing new business in that segment.

• Experience leading and transforming an AI-first sales team: identified where AI tools could take over prospecting, research and admin work, and trained sellers to use them to win more deals.

• Hands-on leadership: you coach deals, join key pitches and get into the details.

• Deep knowledge of the marketer's world across brand and performance marketing, and fluency in the MarTech and RevTech ecosystem.

• Experience leading a multi-level sales organization, including managers.

• A metrics-led style: as comfortable in pipeline mechanics, conversion rates and forecasting as in pitching and storytelling.

Benefits and perks

• Competitive salary and equity

• 100% employer-paid medical premiums for employee-only coverage on our HSA-compatible High Deductible Health Plans, with company-subsidized premiums for dependents and across our dental and VSP vision plans.

• Company-funded Health Savings Account (HSA): Employer contribution deposited directly into your HSA to help offset out-of-pocket healthcare expenses.

• Fertility Assistance Plan: Annual reimbursement for eligible fertility treatments and family-building services.

• Pre-tax savings accounts: Access to a Health Savings Account (HSA), Limited Purpose FSA (for dental and vision expenses), Dependent Care FSA, and Commuter Benefits (transit and parking).

• Multiply Mortgage: Access to preferred mortgage rates along with complimentary, unlimited 1:1 homebuying advisory and educational resources.

• Company-paid income protection and life insurance: Short-Term Disability, Long-Term Disability, and Basic Life & AD&D insurance provided at no cost to the employee.

• Empower Retirement 401(k) Plan: Pre-tax, Roth, and in-plan Roth conversion options with a discretionary company match.

• Flexible Paid Time Off (PTO): Salaried (exempt) employees participate in our Flexible PTO program with dedicated paid sick leave; hourly (non-exempt) employees receive accrued PTO plus floating holidays.

• Holidays and Wellness Days: 12 observed paid company holidays plus 3 dedicated company-wide Wellness Days to disconnect and recharge together.

• Paid disability and family leaves: Comprehensive protected leave programs for pregnancy disability, parental bonding, and caring for family members.

• Employee Assistance Program (EAP): Confidential 24/7 counseling, work-life services, and estate planning/will preparation support through ComPsych GuidanceResources.

• Calm app: Free premium subscription providing mindfulness, meditation, focus, and sleep tools.

• Worldwide travel assistance: Emergency response and medical travel protection through TravelAid whenever you are 100+ miles from home.

• Employee discount marketplace: Exclusive shopping discounts, vouchers, and cashback offers through AcrisurePerks and Reward Gateway.

• RollWell app: A unified mobile platform for managing benefits, digital cards, and participating in company wellness challenges.

• Employee Resource Groups (ERGs) : Active community groups celebrating diversity and fostering connection across the company.

• the company Gives Back: Ample volunteer opportunities to engage with and support local communities.

• Modern tools and innovation: Access to the latest AI tools and dedicated time to experiment and innovate.

• Additional perks: For complete details and benefit summaries, explore our Careers page .

Compensation

The annual base compensation range for this role is listed below. The total compensation package includes base salary, commission, equity, and benefits.

Base Salary Ranges

Base Salary: $224,000K – $282,450K

Total Rewards & Incentives

Our compensation plan is structured to reward performance against sales targets, is uncapped*, and includes accelerators for overachievement. Target sales incentives, equity, and benefits are separate from base salary and will be discussed directly with your Recruiter during the initial call.

*the company’s sales compensation plan is subject to modification at the discretion of the company. Uncapped Target Incentive allows reps to continue to earn a percentage of every dollar brought in beyond 100% quota attainment. Details will be provided by your Recruiter.

How We Determine Pay

The range provided is the company’s reasonable estimate of the Base Salary for this role. The actual amount will be based on job-related and non-discriminatory factors. Compensation is determined using objective, gender-neutral criteria aligned to the company’s job architecture, including scope of responsibility, relevant experience, skills, and geographic labor market considerations.

About the company

The company is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. Built on nearly two decades of AI and data expertise, the company delivers its solutions through AdRoll, its flagship brand and connected advertising platform. The AdRoll platform brings together two powerful offerings: the AdRoll product, which helps brands generate awareness, deepen engagement, and drive measurable revenue through AI-powered multi-channel campaigns; and AdRoll ABM, a full-funnel account-based marketing product that unifies buyer insights, predictive AI, and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together, these solutions give marketers the clarity, efficiency, and performance they need to grow with confidence. The company is a privately held company headquartered in San Francisco, CA.

We are committed to building diverse teams of "Rollers" and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact [link for members]