VP, Revenue Marketing

ABOUT the company

The company is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions.

What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist.

Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started.

Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location.

SUMMARY

The company is seeking a VP, Revenue Marketing to lead the strategy and execution that convert marketing investment into revenue. This person will own Strategic ABM, paid media, SEO/AEO, and the website as a single, integrated demand engine, accountable for qualified pipeline that converts through both Sales and self-serve. They will also set the standard for how the team operates, embedding AI into core workflows to inform operations at scale.

This is a high-accountability role, reporting to the CMO and working in close partnership with Sales, RevOps, Product, and CS. Pipeline, product-qualified conversion and usage are shared outcomes, and this person is expected to substantiate performance with rigorous data.

RESPONSIBILITIES

• Forecast and own the demand plan: build and maintain a rolling pipeline forecast by channel and segment.

• Design and lead the Strategic team's ABM program: define account tiers, map buying committees, and orchestrate coordinated outreach across paid, direct, and sales-assisted channels in partnership with Strategic sales leadership.

• Direct paid media strategy: own budget and performance across SEM, paid social, and display, and make disciplined investment decisions grounded in lead quality and pipeline efficiency.

• Partner with content on SEO/AEO strategy, bringing conversion and revenue data to keyword, topic, and page prioritization so organic and AI-search investment is judged on pipeline contribution, not just traffic or rankings.

• Optimize the full funnel with precision: identify conversion drop-off at each stage, sales-assisted and self-serve alike, and lead the experimentation, page changes, and process improvements required to close the gap.

• Partner on product-led growth: work cross functionally to define and act on product-qualified lead signals, connecting self-serve activity to the broader pipeline plan.

• Own pipeline and conversion as the measure of success: set and deliver targets for qualified pipeline generated and influenced across both sales-assisted and self-serve motions, anchored to opportunity creation, product-qualified conversion, and win rate.

• Own efficiency metrics: track and improve CAC (blended and by channel/segment), pipeline velocity, and marketing-sourced/influenced revenue as a percentage of spend, and use those numbers to make the case for where the budget should and shouldn't go.

• Embed AI into the operating model: apply Claude and MCP-connected data sources to streamline reporting and campaign QA, increasing team output.

REQUIREMENTS

• 10+ years of progressive experience in demand generation, growth, or performance marketing, with a track record of owning the function within a B2B SaaS organization that sells through both sales-assisted and self-serve motions.

• Experience owning pipeline forecasting and being held to it, comfortable presenting a forecast to leadership and explaining variance.

• Fluency with CAC, LTV:CAC, and pipeline efficiency metrics as core operating KPIs, with a track record of using them to reallocate budget.

• Demonstrated success building and running a Strategic/enterprise ABM program, with fluency in account tiering, ABM technology, and multi-channel orchestration.

• Working fluency in PLG mechanics — product-qualified leads, self-serve conversion, usage-based triggers — and how they operate alongside a Strategic sales funnel.

• A proven record of managing SEM, paid social, and display at scale, with the judgment to reallocate or cut spend based on performance.

• Strong command of SEO fundamentals and current knowledge of AEO/answer-engine optimization, with experience owning a website's conversion performance.

• Sophisticated fluency in attribution and funnel analytics, with the judgment to act on data.

• Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, or equivalent) and the reporting infrastructure built on them.

• Demonstrated people leadership, having built and developed a high-performing demand generation or growth team.

NICE TO HAVES

• Demonstrated use of AI tools to work more efficiently—whether professionally or personally—and a curiosity for finding new ways to apply them.

• Comfort integrating generative AI into day-to-day workflows to boost productivity, quality, and output.

WHY JOIN the company?

• Join a rocketship! We are pioneers of a new market that we are creating

• Take a central and critical role at the company

• Work with, and learn from, top-notch talent

• Competitive salary

• Excellent benefits

• Fully remote

The U.S. annualized pay range for this position is $220,000 - $260,000 USD. In addition, certain roles have the opportunity to earn sales-based commissions. Base pay offered within the stated range may vary depending on multiple individualized factors, including job-related skills, professional experience, education and licenses (if applicable), work location and compensation market data.

Base pay is just a part of our total rewards program. Placer provides medical, dental and vision coverage as well as flexible time off, 401K and equity awards for certain roles.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER

• About the company

• the company's $100M round C funding (unicorn valuation!)

• See our data in action at  The Anchor

• the company in the news

• Video: About Placer for Commercial Real Estate

The company is committed to maintaining a drug-free workplace and promoting a safe, healthy working environment for all employees.

The company is an equal opportunity employer and has a global remote workforce. The company’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any the company applicant who requires reasonable accommodations during the application process should contact the company’s Human Resources Department to make the need for an accommodation known.