VP of Growth

Location: Preferred on-site in Orange County, CA (Santa Ana office). We're also open to hybrid or remote candidates working on Pacific Time (PT).

Base: $250,000+; + 20–25% bonus + equity

About Us

The company is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.

We’re not a startup hoping something works. We’re a team that has done it repeatedly — taken products from idea to category leader, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership.

This is the place where you’ll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this.

The Role

The VP of Growth leads the company's growth organization across DTC, TikTok Shop, Amazon and paid social. This is a leader-of-leaders role. You'll manage about seven senior leaders, plus shared leaders for creative, marketplace, influencer, and retention.

They run the channels. You build the structure, accountability and operating rhythm that turns their work into profitable growth: new customers, higher LTV, and efficient CAC/MER. You'll take marketing from scrappy to institutional-grade without losing margin discipline.

What You'll Own

• Growth strategy and budget. Set strategy, forecasts and channel allocation against CAC, MER, LTV, payback and contribution margin targets, in partnership with Finance.

• Channel performance. Lead the teams running Meta, TikTok, Google, Amazon and emerging channels; drive testing across audiences, offers, creative and funnels.

• Creative and creators. Scale creator, influencer, UGC and affiliate programs, and connect creative testing back to performance.

• Full-funnel economics. Improve conversion, AOV, retention and LTV across lifecycle and marketplace.

• Org design and leadership. Design the org so each brand has dedicated managers reporting into shared functional leaders. Set clear ownership and KPIs. Hire, coach, and step in when a team is off track.

• Cross-functional alignment. Align growth plans with Finance, Sales, Operations, Marketplace and Product Development.

• Compliance and reporting. Keep marketing compliant with FTC, platform and retailer rules, with reporting ready for executives, the board and diligence.

Requirements

• Led growth at a scaled, multi-channel e-commerce or consumer brand.

• Ran a marketing org of about 30 people , with directors or heads of function reporting to you.

• Owned large, multi-channel media budgets across paid social, search, marketplaces and creators.

• Grew profitably , with real numbers to show for it.

• Broad command of the e-commerce mix: Meta, TikTok/TikTok Shop, Google, email/SMS, influencer, podcast/TV and attribution. You don't need to be the best buyer in the room, but you need to lead the people who are.

• Experience with creator-heavy acquisition.

• Plus: omnichannel experience across DTC, Amazon and retail.

You'll thrive here if you are: commercial, analytical and iterative; a coach who empowers leaders but steps in when needed; energized by speed.

Compensation

• Base: $250,000 + based on proven results

• Performance bonus: 20–25%, tied to revenue and margin targets

• Equity with significant upside as we scale

Benefits

• Medical, dental, and vision

• 401(k) Plan

• Company-paid life insurance, AD&D, and long-term disability

• PTO and 14 Observed Holidays

• Amazing, dog-friendly office in Santa Ana, CA

• Learning & development opportunities

Why the company

• We build and scale category-leading eCommerce brands

• We operate with speed, ownership, and accountability

• Ideas move quickly from concept to execution

• Every team member has direct impact on company growth

• We value operators who think strategically and execute decisively

Equal Employment Opportunity

The company is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all team members feel valued and respected. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability, medical condition, genetic information, or any other characteristic protected by applicable federal, state, or local laws.

We believe diversity drives innovation and strengthens our ability to serve our customers. All qualified applicants will receive consideration for employment based on merit, qualifications, and business needs.