VP, Demand Generation

Join the team turning internet intelligence into real-world security outcomes. Built on the world’s most comprehensive and  accurate map of the Internet , the company Platform delivers real-time visibility and actionable intelligence needed to accelerate triage, investigate threats, hunt adversaries, and manage Internet exposure. We're trusted by half of the Fortune 500 and government agencies all around the world, and looking for people as passionate about the problems we're solving as we are.

The company maps the Internet to make the digital world safer, and the Demand Generation team is how the security teams who need that intelligence find us. As VP, Global Demand Generation, you will own the strategy, team, budget and results for pipeline creation worldwide: integrated campaigns, digital and paid programs, events, lifecycle marketing and the marketing operations that measure all of it. You will set the annual pipeline plan with the CRO and Finance, build and lead a team of managers and senior ICs, and be accountable for marketing-sourced and marketing-influenced pipeline against a shared revenue target. This is a build-and-scale role: the foundations exist, and the next stage needs a leader who can turn them into a predictable, data-driven pipeline engine across North America, EMEA and APJ. You will work closely with Sales, Product Marketing, Customer Success and Revenue Operations so that every program is tied to how the company actually sells.

What you'll do

• Set the global demand generation strategy and annual pipeline plan, including targets by region, segment and channel, in partnership with the CRO and Finance

• Build, lead and develop the Demand Generation organization (campaigns, digital/paid media, events, lifecycle and marketing operations), hiring managers and senior ICs and coaching them to run their own functions

• Own the demand generation budget: allocate spend across channels, forecast pipeline yield and report ROI by program to the executive team

• Design and run integrated, persona-based campaigns across email, paid search and social, web, content syndication and partner channels, from first touch through to opportunity

• Own the global events portfolio (hosted and sponsored) and hold it to the same pipeline and cost-per-opportunity standards as digital programs

• Build the funnel measurement model with Revenue Operations: MQL/SQL definitions, lead scoring, attribution and conversion reporting in Marketo and Salesforce, with regular reviews of lead quality with Sales leadership

• Run lifecycle and nurture programs across the marketing database to convert, re-engage and expand prospects and customers

• Partner with Product Marketing and Sales Enablement so that messaging, content and campaign offers reflect current positioning and what the field needs

• Evaluate and manage the martech stack and agency/vendor relationships supporting demand generation

• Demonstrates curiosity, a willingness to learn, and sound judgment in applying AI

Skills and experience you'll have

• At least 5 years experience leading a global demand generation function in B2B SaaS, with accountability for a pipeline or revenue number

• Experience building and managing a multi-level team, including hiring and developing managers

• A track record of owning a multi-million-dollar program budget and reporting pipeline ROI to executive leadership and Finance

• Deep working knowledge of full-funnel measurement, lead scoring and attribution in Hubspot (or equivalent) and Salesforce

• Proven results running integrated campaigns across paid digital, email, web, events and content channels in more than one region

• Strong cross-functional partnership with Sales leadership, including defining lead quality and conversion standards together

• Clear, concise communication with executives, with the ability to translate marketing performance into business terms

Location

This position is located remotely in the US.

Compensation

For high cost of living areas in the US (San Francisco / Seattle / NYC), the expected salary range for this position is $215,000 USD – $285,000 USD, plus bonus eligibility and equity.

For all other locations in the US, the expected salary range for this position is $190,000 USD – $245,000 USD, plus bonus eligibility and equity.

For candidates being considered outside of the US, location specific market data will be evaluated and discussed during the interview process.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 83% and 100% of range. Please discuss your specific work location with your recruiter for more information.

For US Employees: the company offers a competitive benefits package to employees, including equity, health, dental & vision coverage, retirement with company contribution, parental leave, mental health & wellness benefits, flexible PTO, and a professional development stipend. The company also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Please see our careers page for more details. For employees located outside of the US, location-specific benefits are available and the information pertaining to those will be provided to you during the interview process.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to your recruiter. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

To ensure the integrity of our hiring process and in attempt to facilitate a more personal connection, we require all candidates to keep their cameras on during video interviews. You may also be required to meet the company employee at one point during your process. Additionally, if hired, you will be invited to visit Ann Arbor, Michigan for in-person onboarding within the first three months of your start date.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the company Privacy Policy.

We value diversity and are committed to creating an inclusive environment for all employees. The company is an equal opportunity employer.

Note to external recruiters/agencies: We are not currently engaging with third-party agencies for this role and will not accept unsolicited outreach. We kindly ask that you do not submit resumes or candidate profiles to our team.

Identity Verification

As part of our hiring process, all candidates who receive an offer of employment will be asked to complete an identity verification through CLEAR.

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