VP Brand

ABOUT the company

The company is building a new health system to extend and enhance human life. We bring testing, personalized insights and ongoing care together to help people understand their health and take action earlier.

Our challenge is to make proactive healthcare understandable, desirable and trusted enough that people choose to act. We want the company to become the brand people turn to when they decide to take ownership of their health.

ABOUT THE ROLE

We’re looking for a VP Brand to make the company a widely recognized and trusted health brand that people actively seek out.

You’ll own our brand strategy, integrated campaign roadmap and brand investment plan. Your job is to give people a clear reason to choose the company, bring that story to new audiences and build a stronger connection between the brand and the people we serve.

You’ll be accountable for the journey from customer insight to campaign idea, creative development, distribution and results. That means deciding which audiences and opportunities deserve our attention, setting the standard for the work and building the team and partner network to deliver it.

This is a hands-on leadership role. You’ll write briefs, shape messaging, review copy and design, work with production partners and get campaigns into the world.

WHAT YOU’LL OWN

• Brand strategy and positioning. Own the audience priorities, positioning and messaging that guide our brand work. Turn customer research, cultural insight and the realities of the product into a clear, differentiated reason to choose the company.

• Integrated campaigns from idea to impact. Set the campaign calendar and lead work from brief through production, launch and evaluation. Give every campaign a clear audience, idea, distribution plan and intended business outcome.

• Brand expression and creative standards. Set the brief and quality bar for brand campaigns. Work directly with copy, design and production specialists to make the work recognizable, memorable and true to the company. Build a brand system that helps teams make strong decisions as our offering grows.

• Community, events and social. Own our community, events and organic social strategy. Build ways for people to connect with the company and each other, and lead the team and partners bringing this work to life.

• Sustained visibility and demand. Build a plan for how people encounter the company between major campaigns. Connect content, creators, member stories, cultural partnerships and earned attention with campaign activity. Use brand media where it meaningfully extends the idea and reaches the right audience.

• Brand investment and measurement. Own the brand budget, prioritize investments and explain the tradeoffs. Establish a view of awareness, consideration, branded search and qualified demand, and work with Growth to assess how brand activity contributes to new-member acquisition.

• The team and operating process. Build and lead the brand team and external partner network. Set priorities, develop talent and establish a clear process for briefs, creative reviews, production and learning.

You’ll partner with Paid Media on amplification and acquisition measurement, and with Product, Clinical and Member Experience to ensure our promises are credible and reflected in the service people receive.

WHAT WE’RE LOOKING FOR

• You have owned a consumer-brand function. You’ve been accountable for its strategy, budget, team and results, with experience making decisions through a period of meaningful growth.

• You have taken distinctive work all the way to market. You can show campaigns or launches you personally led, explain the customer insight and creative decisions, and describe how the work reached its audience.

• You can demonstrate business impact. You can explain what changed in awareness, consideration, customer demand or acquisition, the evidence behind that conclusion and your own contribution.

• You have strong creative judgment and can improve the work yourself. You write useful briefs, recognize a strong idea and give precise feedback across copy, design and storytelling. You can simplify a complex health offering without losing its substance.

• You have built teams and delivered through them. You know how to hire and develop strong people, choose external specialists and keep quality high when time and resources are limited.

• You combine cultural awareness with commercial discipline. You understand where a brand belongs, which opportunities to pursue and how to make an investment case. You’re comfortable defending your judgment and changing course when the evidence warrants it.

• You care about health and the customer. You want to understand what people need, what they believe and what would help them take action.

NICE TO HAVE

• Experience in consumer health, wellness, subscriptions or another category where trust and education influence the purchase.

• Experience taking a brand from an engaged early audience to broader consumer recognition.

• Work that connects cultural partnerships, community or member advocacy with measurable demand.

WHAT SUCCESS LOOKS LIKE

• More of our target audience knows the company, understands why it matters and considers becoming a member.

• Distinctive campaigns and a sustained brand presence bring qualified new audiences into the business.

• Brand investments show evidence of contributing to demand and acquisition, with clear decisions about what to repeat, improve or stop.

• The team delivers strong work consistently, and the brand becomes clearer and more recognizable as the business grows.

WHY the company

• Help make proactive healthcare a choice more people understand and want to make.

• Shape a consumer brand whose promise is experienced through an ongoing health relationship.

• Work with leaders who contribute directly to the work, with the autonomy and responsibility to see your decisions through.

ABOUT the company

The company is a new health system on a mission to extend and enhance human life.

We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.

Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.

You can find more about us below

• the company [link for members]

• the company Overview [link for members]

• Culture at the company [link for members]

Company Philosophies

• We are all here to genuinely do our life’s best work

• Insanely high talent bar, never settling. A players only (see Steve Jobs [link for members]

• We live to work as much as we work to live. But we sustainably espouse the company ethos of putting health first

• We aim to set the gold standard for team health culture on the planet — live the ethos!

Investors

• Forerunner [link for members] (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)

• 8VC [link for members] (leading health and bio investor)

• Evan Moore [link for members] (Founder of Doordash; Partner at Khosla Ventures)

• Cyan Bannister [link for members] (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world)

• Balaji Srinivasan [link for members] (ex-Coinbase CTO and angel, ex-General Partner at a16z)

• Arielle Zuckerberg [link for members] (active angel, tech leader, relatively famous brother)

• Cameron & Tyler Winklevoss [link for members]

• Susa Ventures [link for members] (tier 1 healthcare VC)

• Bond Capital [link for members] (General Partner Jay Simons [link for members] early-stage fund within Bond)

• Long Journey Ventures [link for members] (investor in Uber, Notion, Loom, Affirm etc.)

• Influencers

• Shaan Puri [link for members] (angel and podcast host of my first million)

• Brooke Monke [link for members] (50 million followers across socials)

• Logan Paul [link for members]

• Steve Aoki [link for members]

• Justin Mares [link for members] (founder of Truemed)

• Giannis Antetokounmpo [link for members]

• Kylian Mbappé [link for members]

We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.