Sr Digital PR Manager

We are seeking a seasoned and strategic   Senior Digital PR Manager   to join our dynamic team. In this role, you will be responsible for developing and executing comprehensive Digital PR strategies to increase brand visibility, build links, and enhance our clients online reputation. The ideal candidate will have a proven track record in PR, with experience in outreach programs, content ideation, and media relations.

Responsibilities

• Develop and implement comprehensive Digital PR strategies to increase brand visibility, build links, and enhance our clients online reputation

• Identify relevant media outlets, journalists, bloggers, and influencers to pitch our stories and secure media coverage

• Build and maintain strong relationships with clients, media contacts, and industry influencers to secure ongoing coverage and partnerships

• Analyze Digital PR performance metrics and prepare monthly reports to track the effectiveness of campaigns and identify areas for improvement

• Manage budgets, timelines, and resources effectively to ensure the successful execution of Digital PR initiatives

• Review our client’s websites to find creative angles to pitch

• Build and maintain relationships with journalists

• Maintain a database of sites and journalists to target

• Develop content ideas and ensure content is delivered on time

• Create compelling press releases, pitches and other Digital PR materials to effectively communicate key messages and campaigns.

Requirements

• Minimum of 2 years of experience in Digital PR

• Proven track record of developing and executing successful Digital PR campaigns

• Strong network of media contacts and industry influencers

• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients and media contacts

• Strategic thinker with a results-oriented mindset

• Proficiency in analyzing and interpreting Digital PR performance metrics

• Experience managing budgets, timelines, and resources effectively

• Strong written and verbal communication skills, including pitching/PR (creating a buzz around content you are looking to promote), coming up with creative ideas and writing press releases and blog posts

What we offer

• Friendly and supportive colleagues

• Health insurance after the probation period ends

• Diverse opportunities for professional growth and career development

• Possibility to take part in international conferences and online courses

• Competitive salary

• Birthday day off

• "Refer a friend" bonus

• Possibility to work remotely (hybrid work model offered after probation period)

• Corporate events

• Modern, ergonomic and pet-friendly office in the city center (Riga, Latvia)

• Linkedin learning courses