Social Media Senior Associate

THE POSITION

Our roster has an opening with your name on it

The Social Media Senior Associate will play an important role in executing and advancing the company’s organic social strategy and helping shape how the brand shows up across key social platforms. This role will support the development and execution of social-first, video-forward content that strengthens brand relevance, grows and engages our audiences, and supports key business priorities.

The Senior Associate will help manage social channels, develop and publish content, identify real-time opportunities, support talent and creator integrations, and use performance insights to continuously improve our approach. This role will work closely with Brand, Creative, Partnerships, Talent, Editorial, Go-to-Market, and other cross-functional teams to bring the company’s social strategy to life.

We’re seeking a creative, culturally connected, and highly engaged social marketer who understands what makes audiences stop, watch, engage, and share. The ideal candidate has strong knowledge of social platforms, sports and internet culture, an audience-first mindset, and the ability to turn trends and conversations into relevant opportunities for the company.

They should be comfortable independently managing day-to-day social responsibilities, contributing ideas and recommendations, using data to inform decisions, and jumping into fast-moving sports and cultural moments.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN

Everyone on our team has a part to play

• Execute the company’s organic social strategy across key platforms, helping bring channel strategies, content priorities, campaigns, and audience goals to life.

• Manage day-to-day publishing and content execution across multiple social channels, with an emphasis on video-first storytelling, platform-native content, and emerging formats that drive reach and engagement.

• Develop and pitch timely, culturally relevant and distinctive social content that strengthens the company’s connection with sports fans and customers.

• Identify and react to real-time sports, entertainment, cultural, and platform moments where the company can authentically participate in the conversation.

• Help manage editorial calendars and publishing operations, ensuring content, assets, approvals, scheduling, and execution are accurate and timely.

• Write and edit engaging, platform-native social copy across brand storytelling, product marketing, promotional campaigns, partnerships, talent, video, and real-time sports coverage.

• Partner with Go-to-Market, Brand, Creative, Editorial, Partnerships, Talent, Product, and other stakeholders to translate business priorities into compelling social-first content.

• Support organic social plans for major launches, campaigns, and tentpole moments, helping develop and execute content before, during, and after key events.

• Work with the company talent, creators, athletes, influencers, and partners to develop engaging content that extends the company’s storytelling and creates authentic connections with audiences.

• Stay closely connected to social platforms and emerging trends, identifying new features, formats, behaviors, and content opportunities that the company can test.

• Monitor social and content performance, using data and audience insights to identify learnings and recommend ways to improve future content.

• Regularly test new creative formats, platform features, posting strategies, and audience engagement tactics to identify opportunities for growth.

• Monitor competitors, sports media brands, creators, and broader internet culture to identify trends and opportunities relevant to the company.

• Bring forward social platform expertise, audience insights, competitive learnings, and creative recommendations to help continuously evolve the company’s organic social presence.

• Collaborate closely with other members of the social team, contributing ideas, sharing learnings, and helping maintain a high standard of execution across the company’s channels.

THE STATS

What we're looking for in our next teammate

• 3+ years of professional social media, editorial, sports media, digital content, or related experience preferred.

• Experience managing or posting for a league, team, brand, publisher, media outlet, or similar organization across platforms including X, Instagram, TikTok, and Facebook.

• Strong understanding of social-first content and what works across different platforms, particularly short-form video.

• Strong knowledge of sports, sports betting, internet culture, social trends, and the conversations that matter to sports fans.

• Ability to identify and act on real-time social opportunities with strong creative judgment and minimal guidance.

• Strong social copywriting skills with the ability to adapt voice and tone across platforms, audiences, and content types.

• Experience with basic social video clipping and editing; familiarity with Photoshop or other creative tools is preferred.

• Ability to interpret basic social performance metrics and use insights to inform content decisions.

• Strong organizational skills with the ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.

• Strong grammar skills and meticulous attention to detail.

• Collaborative mindset and ability to work effectively with creative, editorial, marketing, talent, partnerships, and other cross-functional teams.

• Must be willing to work nights, weekends, and holidays as dictated by the sports and the company calendar.

ABOUT the company

The company Group is the premier mobile gaming company in the United States and Canada. The company Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, the company Sportsbook; its leading iGaming platform, the company Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, the company Racing; and its daily fantasy sports product.

In addition, the company Group operates the company TV, its broadly distributed linear cable television network and the company TV+, its leading direct-to-consumer OTT platform. The company Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

The company Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: the company Total Rewards . *Benefits differ across location, role, and level.

The company is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe the company is strongest and best able to compete if all employees feel valued, respected, and included.

The company is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email   [link for members] .

The applicable salary range for this position is $7 9,000.00 - $99,000.00 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. The company offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Remote