Social Media Marketing Coordinator - Korea

The Specialty Coffee Association (the company) is looking for a detail-oriented, bilingual Marketing Coordinator to support global social media publishing, content creation, and localization of social media campaigns for the Korean market. This role will help bring the company’s global marketing to life for Korean audiences while supporting local events in-country.

The ideal candidate is a strong communicator with a passion for digital content, an understanding of Korean social media culture, and the organizational skills to keep projects moving across teams and time zones.

The role is a contract to permanent position and the pay range is between 3,572,090 – 4,286,508 KRW per month.

Key Responsibilities

Social Media Content: Global & Korean Market (70–80%)

• Translate and adapt global campaigns, copy, and creative assets for Korean audiences, ensuring cultural relevance, linguistic accuracy, and brand consistency.

• Prepare, schedule, and publish content across the company’s global social media channels, including Instagram, YouTube, Facebook, and LinkedIn.

• Create and edit simple social media assets, including graphics, short-form videos, captions, and subtitles, using existing footage and templates, where appropriate.

• Support the execution of the global content calendar by coordinating assets, tracking deadlines, scheduling posts, and flagging missing content or approvals.

• Monitor channel activity and basic performance metrics, compiling insights and identifying content trends to share with the Digital Content Director.

• Maintain organized content files and follow established publishing, brand, and approval guidelines.

Korean Market & Event Support (20%)

• Support marketing for Korean events and education programs in coordination with the Managing Director, Korea.

• Help adapt marketing materials for local campaigns, events, and community initiatives.

• Communicate timelines, progress, and competing requests to both managers, escalating conflicts when priorities need clarification.

• Possibility to include occasional support for the company trade show events in Europe and the United States.

What We're Looking For

Required

• Professional fluency in Korean and English, both written and spoken.

• Experience or demonstrated ability in social media, content creation, digital marketing, or localization.

• Strong Korean writing, editing, and translation skills, with sensitivity to cultural context and audience expectations.

• Familiarity with Korean social media trends, formats, and audience behavior.

• Comfort creating and editing content using tools such as Canva, CapCut, Adobe Creative Suite, or similar.

• Strong organizational skills, attention to detail, and the ability to manage multiple deadlines.

• Proactive communication skills and comfort collaborating with colleagues across teams and time zones.

• Based in Korea, with the ability to support local events as needed.

Preferred

• Experience creating content for an organization, brand, or client.

• Familiarity with social media analytics and publishing tools.

• Experience supporting events, trade shows, or education marketing.

• Interest in specialty coffee, hospitality, or the food and beverage industry.

• Familiarity with website content management systems.

Working Relationships

This role reports to the Managing Director, Korea, and works closely with the company’s global marketing team, particularly the Digital Content Director. The coordinator will manage assigned day-to-day tasks, communicate progress and deadlines proactively, and flag competing priorities early. Strategic direction and priority conflicts will be resolved in collaboration with the two managers.

What Success Looks Like

• Social media publishing is consistent, accurate, and on-time.

• Effective localization: Global content resonates with Korean audiences while maintaining the company’s identity and brand voice.

• Social content is appropriate for the specific platform, audience, and content goals.

• Deadlines, approvals, and competing requests are tracked and communicated clearly with conflicts escalated early.

• Clear communication, organized workflows, and useful reporting on content performance.

• Channel and campaign metrics are tracked and summarize regularly to help inform future content decisions.

First 90 Days

• Learn the company's global brand guidelines, content calendar, and platform strategy.

• Establish call cadence, daily workflow, and reporting structure.

• Review   existing   metrics for Korean platforms and establish goals, posting frequency, content formats, engagement, and opportunity for improvements.

• Localize at least one active global campaign for Korean market and track success.

• Establish a working rhythm with the Managing Director, Korea on upcoming local event and education program marketing needs.

About the company

The Specialty Coffee Association is a nonprofit trade association advancing the craft, science, and people behind specialty coffee. Through education, research, standards, competitions, events, and community, the company connects and supports coffee professionals around the world.