Social Media Manager

About the Role

The company Security is hiring a Social Media Manager to build and run our voice across LinkedIn, X, and other channels where security practitioners, engineers, and IT leaders spend their time. You'll be responsible for the day-to-day content calendar, community engagement, and channel growth, while also partnering with Product Marketing, Field Marketing, and our founders to amplify launches, events, research, and thought leadership.

This is a highly visible, hands-on role for someone who understands how security and technical audiences behave online, can write in a distinct brand voice, and knows how to turn organic social into a real source of pipeline and brand awareness.

What You'll Do

• Own the social media strategy, voice, and content calendar across LinkedIn, X, and other relevant channels.

• Write, design (with support), and publish daily/weekly content, including product updates, thought leadership, event recaps, memes, and employee/founder-driven posts.

• Grow and engage the company Security's channels, responding to comments and DMs and building relationships with security practitioners, researchers, and influencers in the space.

• Partner with Product Marketing on launch and campaign amplification, and with Field Marketing to promote events, webinars, and conference presence in real time.

• Run an executive/employee advocacy and ghostwriting program, helping founders and subject-matter experts build their personal brand and amplify company content.

• Monitor social and industry conversation for real-time engagement opportunities (news, breaches, research, memes) and coordinate rapid-response content when relevant.

• Track and report on channel performance (followers, engagement, reach, click-through, social-sourced pipeline) and use data to refine strategy.

• Manage relationships with any social/design agencies, freelancers, or contractors supporting content production.

• Stay on top of platform changes, algorithm shifts, and emerging channels, and recommend where the company Security should invest next.

• Ensure all social content aligns with brand voice and guidelines and reflects credibly on a security company (accuracy, tone, and professionalism matter).

Requirements

• 3-5+ years managing social media for a B2B SaaS, tech, or security company, with a portfolio of channels you've grown and content you've written.

• Excellent writing skills, with a proven ability to adapt tone and voice across formats (short-form posts, threads, video scripts, captions).

• Strong grasp of LinkedIn and X best practices for a technical, security-savvy audience — you know what makes security Twitter/X and security LinkedIn tick.

• Experience using social analytics and scheduling tools (e.g., Sprout Social, Hootsuite, Buffer, native platform analytics).

• Comfort working closely with executives and engineers to source, shape, and ghostwrite content on their behalf.

• Basic design skills or comfort briefing a designer/using tools like Canva or Figma to produce on-brand visuals.

• Ability to work independently, manage a fast-moving daily content calendar, and react quickly to real-time trends or news.

• Based in the United States, able to work across U.S. time zones.

Nice to Haves

• Existing familiarity with or presence in the cybersecurity community online (practitioners, researchers, vendors, analysts).

• Experience running paid social or boosting organic content to support pipeline goals.

• Video editing skills or experience producing short-form video content (Reels, TikTok, YouTube Shorts).

• Experience building or running an employee advocacy program at scale.

• Background at an early-stage startup where you owned social as a one-person function.

• Familiarity with social app optimization and how social content supports broader organic growth.